Category

Advertising

Sponsoring Golf Holes For Realtors®

By Advertising, Marketing Strategy, Realtor Marketing

I have been in a lot of golf tournaments and I am always amazed at how many companies sponsor golf holes, usually at great expense and all they get is a little sign. What if you were actually at the golf hole?

I like the idea of the sponsor actually sitting at the hole – in person. Then make it fun for the golfers.

  1. Set up a couple of croquet wickets as a putting course on the tee and have the teams “putt through” while they wait to go.
  2. Take a video, digital photo or Polariod photograph of the foursome and ask for their email address so you can send it to them. Or play the video at the banquet.
  3. Mail them a framed photo.
  4. Have each foursome drive marshmallows or cotton swabs while they are waiting. Farthest drive gets a prize from you–visor, club cover, etc.

Imagine the impact you would make over just having a sign.

For All Realtors® – Advertising Headlines for Home Ads

By Advertising, Realtor Marketing

Writing copy for home ads can be one of the most difficult aspects of marketing a home and finding the right headline is critical to capture the attention of the target market you are trying to reach.

Here are a few to get you going on the right track:

LANDSCAPING
Right out of Better Homes & Gardens
Think Garden!
The War of the Roses
Stop to Smell the Flowers
Made in the Shade

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