Category

Branding

Personal Branding: The Complete A to Z Guide to Doing It Right

By Branding

This is a great Infographic created by Placester.com. Read the entire article by clicking here.

You have to remember that your personal brand already exists. People Google you when they are considering hiring you, or they look for references online when they are thinking about buying from you. If nothing exists, that can have as much of an impact as having the wrong information show up. Just like the clothes you wear, how you communicate, the ideas you share, and the things you create, your footprint in the world represents you regardless of what you think.”

“Your brand is what people say about you when you’re not in the room.”

— JEFF BEZOS

Read the entire article by clicking here.

Read More

Tips For Realtors When Designing a Logo

By Branding, Logos, Realtor Marketing

• Good logos are designed in black and white first. Colour comes later.
• Good logos have unique shapes that quickly differentiate you. Your name in the right font is a shape and can be a logo.
• The shape must be simple, clean and quick.
• Logos should have staying power. Avoid trendy stuff.
• Is your logo scalable? Will it work on a business card and the back of a bus?
• Pick a colour combination that doesn’t just work today but will maintain its appeal and meaning over time.

From our experience designing a logo is the hardest thing we do as our clients do not know what they want, but they definitely know what they don’t want based on what we design. Many times a logo literally pops out from the combination of the fonts, colour and slogan that we have designed.

If you hire a freelance designer through an online service or a local company expect to get what you paid for.

You can learn more bu visiting our logo page by clicking here.

Top Branding Tips for Realtors®

By Branding, Marketing Strategy, Realtor Marketing

How to uncover the unique brand that sets you apart from all the other honest, hard-working, professional, results-oriented Realtors® out there.

BRANDING

Even if you have never spent a penny on branding you are a brand already.

There’s a lot of confusion about the term “branding.” This list comes from What Language are We Speaking? Understanding the Day-To-Day Jargon of Designers & Printers, care of Unisource Canada, Inc.

A brand promises a result and experience you can count on.

A Brand is intangible – It is the meaning or feelings you associate with a service, company or product. If five people are asked to describe a well-known brand, you may get different descriptions; however, there will be similarities. These similarities are the brand, and they are very powerful.

A Brand is not a logo – A logo only identifies the brand; it is an entry point.

A Brand is not an identity system – An identity system only controls the expression of the brand. Identity systems (often called branding systems) are created to express the brand in a consistent and cost-effective way.

A Brand is not a product – Many people talk about managing their brand, but they really are managing their product. The brand is often the reason we buy the product. People, corporations and countries can have brands.

Read More

Does Your Logo Have A Distinctive Design?

By Branding, Logos, Realtor Marketing

Your Brand Is More Than A Logo

It’s your customer’s first experience, your voice and your badge of honour. It helps customers to remember you and differentiate you from other businesses. Good logos should be clean and unique to potential customers.A company should not only be different, it must be seen as different. Like a musical theme, your brand is the big idea that colours and connects every aspect of communication as well as the cultural identity and appeal of its products, people and services. Given a clear and consistent branding strategy, the value, purpose and energy of a company works in unison for the benefit of all concerned.

 

Read More

New Realtor® Branding Guidelines Format

By Branding, Collateral, Design

When we create new branding for clients we always provide a document called Visual Identity Guidelines so our clients and printers know how to implement their new look and they can share their logos and branding with  other service providers. Here is a sample of what we provide. Click here to view.

You can view a Flip Book of our new Branding Guidelines format below:

Click the Enlarge button  in the bottom menu for optimum viewing.

Please wait while flipbook is loading. For more related info, FAQs and issues please refer to DearFlip WordPress Flipbook Plugin Help documentation.

Realtor Branding, Marketing Services and Collateral Marketing Material Booklet

By Branding, Collateral, Direct Mail, Listing Presentations, Prospecting, Realtor Marketing

We are very proud of our new booklet featuring our services including Realtor Branding, Marketing Services, Collateral Marketing Material, Blogging and Listing Optimization and want to share it with you. The prices are for budget purposes only as we will provide a firm proposal for services once we learn more about your needs. Call us at 604-618-5512 or 1-800-568-8338 for more information. You can see sample of our branding by clicking here.

Click the Enlarge button  in the bottom menu for optimum viewing.

Please wait while flipbook is loading. For more related info, FAQs and issues please refer to DearFlip WordPress Flipbook Plugin Help documentation.

How Can a Realtor® Create or Identify Their Brand?

By Branding, Realtor Marketing

How Can a Realtor® Create or Identify Their Brand?

There are five things you need to identify to form your brand.

1. Identify What You Value – Your personal brand is ultimately a reflection of everything you value. So take time to really think about the things you value in your life. List them. Make sure the values you identify are truly your own because you must believe in and live by them every day. These values will become the foundation for your brand, as well as your personal mission statement.

2. Identify What Makes You Unique – With your values as your foundation, the next step is to determine your specific uniqueness. Everyone is unique and special in some way. How are you different as an individual? How are you unique? And how are your products and services different? Incorporate this uniqueness into your brand.

3. Identify How You Want To Be Perceived – Branding is about other people’s perceptions of you. You have the power to control most of these perceptions with your actions and presentation.

4. Identify Your Specialty – Are you the neighbourhood expert? Are you an experienced real estate investor? If you want to be branded as the best value-added salesperson, then you have to bring extra value to every client or prospect meeting.

5. Identify Your Target Market – The goal of branding is to build customer loyalty. As you’re creating your brand, you need to determine your target market and speak directly to them. You want people to think that your brand will make a difference in their lives, so it must be meaningful to the end user.

Now Write Down Your Brand

Once you have identified the things that make you unique, you can weave them into a brand identity that will make you stand out from the crowd. You have to actually write the statement. A brand is a phrase that jumps out at you from the page and grabs your emotions.

By branding yourself, you separate yourself from the crowd and create a greater impact – for you.

You can check out some of our branding work by clicking here or view our portfolio or branding portfolio.

Call us at 800-568-8338 or 604-770-1467 for more information.