Category

Design

New Realtor® Branding Guidelines Format

By | Branding, Collateral, Design

When we create new branding for clients we always provide a document called Visual Identity Guidelines so our clients and printers know how to implement their new look and they can share their logos and branding with  other service providers. Here is a sample of what we provide. Click here to view.

You can view a Flip Book of our new Branding Guidelines format below:

Click the Enlarge button  in the bottom menu for optimum viewing.

Are Realtors Still Using Fridge Magnets?

By | Collateral, Design, Marketing Strategy, Prospecting

Over the years the interest in fridge magnets has waned due to the rise in popularity of stainless steel fridges, but I have always thought they were once one of the best tools for “top of the mind awareness”. A client asked us to design one so I did a little research into the sticktoitnessof stainless steel and learned the following:

Some stainless steel fridges will, in fact, work for fridge magnets — especially if the magnet is fairly strong. The most magnet-friendly appliances have a thin sheet of stainless steel as a decorative face over a metal core that’s more ferromagnetic — meaning a metal that magnets will stick to.  Many “stainless steel” refrigerators are made differently on the front than they are on the sides. If your fridge magnets won’t stick to the door, try the side of it — if your kitchen arrangement allows easy access to it, of course. And to get really technical there are several different types of stainless steels. The two main types are austenitic and ferritic, each of which exhibits a different atomic arrangement. Due to this difference, ferritic stainless steels are generally magnetic while austenitic stainless steels usually are not.

Where can you get them printed? Vistaprint.ca advertisies 100  for $92.61 (5.5″ x 4″). MagnetsUSA advertises a 4″ x 6″ magnet at qty 100 for $104.00 (USD)

Realtor Buyer’s Guide and E-Book By Limelight Marketing

By | Branding, Collateral, Design, Listing Presentations, Marketing Strategy, Realtor Marketing

Are you looking for a marketing tool to attract buyers? We have created a ready to go buyer’s guide that covers many of the important questions, but we can add your branding and customize it to your needs. While we like the black and white look, we can change it to any colour you desire. We supply it in a pdf you can email, a printable pdf you can provide a printer and indiviual pages that you can print yourself.

Further customization is available on an hourly fee.

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Realtor Seller’s Guide and E-Book By Limelight Marketing

By | Branding, Collateral, Design, Listing Presentations, Marketing Strategy, Promotional Item, Prospecting, Realtor Marketing

Are you looking for a marketing tool to attract sellers and get more listings? We have created a seller’s guide template that covers many of the important questions, but we can add your branding and customize it to your needs. While we like the black and white look, we can change it to any colour you desire. We supply it in a pdf you can email, a printable pdf you can provide a printer and individual pages that you can print yourself.

Further customization is available on an hourly fee.

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Realtor Listing Presentation By Limelight Marketing

By | Branding, Collateral, Design, Listing Presentations, Marketing Strategy, Realtor Marketing

Do you need to add a professional listing presentation to land more listings?  We have created a Listing Presentation template that we can customize for you, add your branding and any additional pages you require. Designed for a 1/2″ ring binder, PUR or coil binding with 8 to 12 tabs and a Table of Contents at the front so you can flip from tab to tab. Cover pages for Actives, Solds, Expireds, contracts and the actual Opinion of Value. You can choose a different binding method, but the tabbed approach let’s you prepare 3 or 4 in advance and have them ready to go.

The final version can only be edited in Adobe InDesign, but you can have us make changes down the road or give the document to the designer of your choice. Some of the variable data pages can be created in Word so you can make your own changes.

Further customization is available on an hourly fee. Click here for pricing and order form.

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Book Cover Design

By | Branding, Design

We designed a website and recently T-Shirts for our client Austiage Soleimani who founded Star Individuality Foundation dedicated to helping the upcoming generation tackle the everyday heard statement of “Just be yourself” with the question that automatically comes after it which is “Who am I?”. The Star Individuality Foundation assists, supports, and motivates the upcoming generation to live a passionate creative and motion-filled lifestyle in order to find their individuality. Austiage has written a book titled “The Mirror Says You’re Be-Yoo-Tiful” and asked Limelight to come up with a simple cover design. See the concepts below. The book will soon be available on Amazon.

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Top 50 Branding Companies & Agencies in Vancouver, Canada 2017

By | Branding, Design

A recent study of Vancouver Branding companies and agencies by Akihiro Nomura, an SEM/Digital Marketing Specialist at My Loud Speaker has Limelight Marketing tied for 15th with Blast Radius.

The study ranks the 50 companies in order of their monthly Google search volumes using Google Keyword Planner. “For the record, this list isn’t in order of the quality of the marketing agencies – just the search volumes. However, this could be a reflection of how good they are at gaining exposure for themselves or that they’ve simply been in business for a long time.”

Akihiro writes “I would say that there are 2 types of branding out there: Marketing-led branding vs. Design-led branding. Marketing-led branding goes far beyond just a logo or website. It pushes past typefaces and colours. Your brand is how your audience perceives you. It’s their first impression of you.  Through branding, you have the power to tell your story in a way that makes a memorable impact. Our agency gets real results by taking an authentic approach and beginning with a creative strategy.”

At Limelight Marketing we are definitely a Marketing-led agency. Check out our Portfolio and Testimonials as proof.

“Branding can be an arduous, soul-searching and highly philosophical process. And although it’s a process filled with seemingly subjective decisions, we’ve noticed that companies that have a strong idea of their vision, mission and values, tend to be able to build the strongest brands.  These companies have marketing-led branding.  Their goal is to have all their materials reflect one common goal and message.”

“The flip side of the coin is Design-led Branding. This is where clients want to make their blog, brochure or website ‘cool’, ‘modern’ and ‘fresh’. While this is still strategic, it’s priority isn’t to reflect the brand’s marketing message, rather to focus on the aesthetic look”

Upgrade of an Ubertor website to a Responsive, wide screen template. Designed by Limelight Marketing.

Ubertor Website Makeover and Update to Responsive

By | Design, Responsive Websites, Ubertor, Website Design

We were selected by West and North Vancouver Realtor® John Jennings to update his Ubertor website to a Responsive design that would render perfectly on iPhones, iPads and other handhelds. He also wanted a true mobile site to improve their search engine results.

On the home page we added images as link to the different areas John markets in. The website also has a testimonial slider on the home page to showcase what his clients are saying. We also reformatted every page to make them all uniform and the Active listings page has cool icons.

John’s website has always been singled out as a good one, so getting the opportunity to update it was a feather in our cap.

BEFORE

John Jennings website before

AFTER

John Jennings Website after

Launch Website

Advice on the Logo Creation Process for Realtors

By | Branding, Design, Realtor Marketing

Logos

Developing a great logo is a strange mix of art, science, psychology and a good amount of luck. Your logo is not your brand.

  • Your logo only represents your brand.
  • Your logo is a visual mark that represents your brand. It allows people needing the service you provide to find Jen Murphy - Monogram - Colouryou, remember you and differentiate you from a few million other Realtors.
  • While your logo is not your brand, its design and consistent use will affect how your brand will be perceived. A great logo can give you incredible leverage and contribute directly to your bottom line. On the other hand, a lousy one may very well have the opposite effect.

 Designing a logo

• Good logos are designed in black and white first. Colour comes later.
• Good logos have unique shapes that quickly differentiate you. Your name in the right font is a shape and can be a logo.
• The shape must be simple, clean and quick.
• Logos should have staying power. Avoid trendy stuff.
• Is your logo scalable? Will it work on a business card and the back of a bus?
• Pick a colour combination that doesn’t just work today but will maintain its appeal and meaning over time.

When we design logos for Realtors their name is sometimes a part of the logo like the ones below:

CS6-2_Page_04a

The Finchams CS6-2_Page_09

Here are a few examples of stand alone logos we have designed:

Gordon Kleaman - Logo -Hart & Cook logo CS6-2_Page_01

Belinda Parkes logo

Kris Goudreau logo

Marie Hermanson logoDerek Williams logo

From our experience designing a logo is the hardest thing we do as our clients do not know what they want, but they definitely know what they don’t want based on what we design. Many times a logo literally pops out from the combination of the fonts, colour and slogan that we have designed.

Click here to visit our Portfolio of logos and nameplates we have designed.

 

Home Staging Case Study

Brochure to Sell Home Staging to Increase Selling Price

By | Design, Marketing Strategy, Realtor Marketing

Our Realtor clients asked us to create a brochure to demonstrate the value of home staging to increase the selling price of the home. Our clients invested a significant amount into the project which is typical of their marketing strategy so the brochure would be used to market them too. Their client’s home did not show well and many of the “before” photos were too extreme to use so we had to find a subtle way to convey the improvements.

The original listing price was $1,279,000 and the actual selling price was $1,455,000 so we had to convey this in 2 pages. We created a feature sheet for the “before” home with the lower price and on the 2nd side we created a feature sheet for the “after” home with the higher price.

While we cannot disclose the cost of the staging and improvements the difference in price was an incredible $176,000 which reflect a huge return on the seller’s investment.

We could not use the actual “before” and “after” photos for each room so we tried to simply convey the overall improvement and how well the home showed after.