Category

Marketing Strategy

Realtor Seller’s Guide – Colour

By Collateral, Marketing Strategy, Promotional Item, Prospecting, Realtor Marketing

We introduced the black and white version of the Seller’s Guide a few weeks ago and due to popular demand have a colour version available now.

Are you looking for a marketing tool to attract sellers and get more listings? We have created a seller’s guide template that covers many of the important questions, but we can add your branding and customize it to meet your needs. The photos can be changed to reflect your market and style of homes or condos you specialize in. While we like the white background, but we can change it to any colour you desire. We supply it in a pdf you can email, a printable pdf you can provide a printer and individual pages that you can print yourself.

Further customization is available on an hourly fee. Click here for pricing and order form.

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Are Realtors Still Using Fridge Magnets?

By Collateral, Design, Marketing Strategy, Prospecting

Over the years the interest in fridge magnets has waned due to the rise in popularity of stainless steel fridges, but I have always thought they were once one of the best tools for “top of the mind awareness”. A client asked us to design one so I did a little research into the sticktoitnessof stainless steel and learned the following:

Some stainless steel fridges will, in fact, work for fridge magnets — especially if the magnet is fairly strong. The most magnet-friendly appliances have a thin sheet of stainless steel as a decorative face over a metal core that’s more ferromagnetic — meaning a metal that magnets will stick to.  Many “stainless steel” refrigerators are made differently on the front than they are on the sides. If your fridge magnets won’t stick to the door, try the side of it — if your kitchen arrangement allows easy access to it, of course. And to get really technical there are several different types of stainless steels. The two main types are austenitic and ferritic, each of which exhibits a different atomic arrangement. Due to this difference, ferritic stainless steels are generally magnetic while austenitic stainless steels usually are not.

Where can you get them printed? Vistaprint.ca advertisies 100  for $92.61 (5.5″ x 4″). MagnetsUSA advertises a 4″ x 6″ magnet at qty 100 for $104.00 (USD)

Realtor Buyer’s Guide and E-Book By Limelight Marketing

By Branding, Collateral, Design, Listing Presentations, Marketing Strategy, Realtor Marketing

Are you looking for a marketing tool to attract buyers? We have created a ready to go buyer’s guide that covers many of the important questions, but we can add your branding and customize it to your needs. While we like the black and white look, we can change it to any colour you desire. We supply it in a pdf you can email, a printable pdf you can provide a printer and indiviual pages that you can print yourself.

Further customization is available on an hourly fee.

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Realtor Seller’s Guide and E-Book By Limelight Marketing

By Branding, Collateral, Design, Listing Presentations, Marketing Strategy, Promotional Item, Prospecting, Realtor Marketing

Are you looking for a marketing tool to attract sellers and get more listings? We have created a seller’s guide template that covers many of the important questions, but we can add your branding and customize it to your needs. While we like the black and white look, we can change it to any colour you desire. We supply it in a pdf you can email, a printable pdf you can provide a printer and individual pages that you can print yourself.

Further customization is available on an hourly fee.

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Realtor Listing Presentation By Limelight Marketing

By Branding, Collateral, Design, Listing Presentations, Marketing Strategy, Realtor Marketing

Do you need to add a professional listing presentation to land more listings?  We have created a Listing Presentation template that we can customize for you, add your branding and any additional pages you require. Designed for a 1/2″ ring binder, PUR or coil binding with 8 to 12 tabs and a Table of Contents at the front so you can flip from tab to tab. Cover pages for Actives, Solds, Expireds, contracts and the actual Opinion of Value. You can choose a different binding method, but the tabbed approach let’s you prepare 3 or 4 in advance and have them ready to go.

The final version can only be edited in Adobe InDesign, but you can have us make changes down the road or give the document to the designer of your choice. Some of the variable data pages can be created in Word so you can make your own changes.

Further customization is available on an hourly fee. Click here for pricing and order form.

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5 Things a Realtor® Should Do After Closing

By Marketing Strategy, Realtor Marketing

Finding the home for your buyers is the first step in a long and potentially fruitful, symbiotic relationship. Your new buyers are going to need your guidance and assistance and you have the opportunity to earn referrals for life. According to the National Association of Realtors 2016 Profile of Home Buyers and Sellers, 64% of sellers who used a real estate agent found those agents through a referral by friends or family, and 25% used the agent they previously worked with to buy or sell a home,

What are the top 5 things to do after the sale?

1) 7-day and 30-day follow-ups.

Call your clients to see how they are enjoying their new home and ask if they need anything. You don’t want a nagging problem preventing your clients from referring future business to you.

2) Make a list of special dates.

Make sure every past client is on your personal holiday card list. Consider mailing birthday cards or closing day anniversary cards. Record the move-in date, mortgage renewal date and any birthdays that you feel comfortable requesting.  Stay in touch with clients on a regular basis by phone, email or on special occasions.

3) Welcome them to their new home

On moving day think of taking a lunch and refreshments.  After they have moved in drop by with a gift showing your appreciation for their business. It can range from a plant, to a bottle of wine or anything else that you feel is commensurate with your appreciation for their business. Think outside of the box; hire a company to power wash their patios, hire a lawn cutting company to cut their lawn. The more thought you put into it the longer lasting the impression.

4) Be their go-to real estate resource

Make sure they know they can rely on you for anything real estate.  From market conditions to tradespeople and everything in between. Encourage them to have their friends and neighbours call you too.

5) Host a client appreciation event

It does not have to be a fancy sit-down dinner. You could organize a family picnic and sports day, rent a theatre, invite them on a harbour cruise, an evening snowshoe or a wine tasting at a local restaurant. The important thing is to invest the time to show your appreciation and have clients meet your other clients. This group is your number one source of referrals so treat them accordingly.

Seven Marketing Habits of Effective Agents

By Marketing Strategy, Prospecting, Realtor Marketing

In November 2014, we wrote a guest blog post for Real Estate Weekly (REW.ca) titled “Marketing For Agents: Seven Marketing Habits of Effective Agents“. The byline was “You should never be too busy for marketing if you want to see success. Incorporate these seven habits into your daily work and you’ll quickly see results.

As Spring is a time for new growth we thought it would be a good time to reprint this and offer you access to the E-Book in pdf form below.

Habit 1: Start tomorrow today

At the end of each day review your phone calls, emails and personal contacts and make a list of tomorrow’s marketing activities.

Habit 2: Return your phone calls and emails immediately

Your phone is like an ATM. It is what makes you money. When buyers and sellers are looking for a Real Estate Agent, your response time is a benchmark for how the rest of the relationship is going to progress. The faster you can respond, the less chance a prospect will contact a competitor.

Habit 3: Check your social account engagement

Social media can be distracting, so get it out of the way early in the day or late in the evening. Review your accounts and determine if there is any action you need to take.

Habit 4: Plan social posts for the day

Tweeting and posting can consume more time than is necessary if you are reacting throughout the day. In the morning, when you are sharing content on social media or if you read something in the newspaper or online, schedule posts or tweets for different times of the day so it looks like you are active all the time.

Habit 5: Check your website stats

Are you using Google Analytics on your website? If not then you should set up Google Analytics and log in each day to see how your website is doing. You can see visits to listings, the number of visitors and how long they stayed on your website. You can even see if visitors are reading your blog posts.

Habit 6: Write and upload a blog post

According to some studies, blogging gets 67 per cent more leads on a company website than a site without a blog. That is a good enough incentive to make blogging one of your habits.

Habit 7: Never be “too busy” for marketing activities

As a company specializing in Real Estate Agent marketing, we work with dozens of Real Estate Agents developing marketing plans and strategies from note cards, to letter writing and newsletters to blogging – and the number one reason we hear why they cannot execute their marketing is they are “too busy.”

Click here to read the entire article or click here to sign up for our 26 free real estate marketing E-Books.

 

Featured Snippets in Search

Is Content Important? Check Featured Snippets in Search

By Marketing Strategy, Realtor Marketing, SEO, Website Design

If you don’t believe the Google algorithm has evolved into making content the number one search result criteria then check out “Google’s Featured Snippets in Search

We had no idea this new feature had been added to Google search until a client called and said he had 7 phone calls in one day about cottages for sale on a specific lake. At the top of the page was a box with an excerpt from the page on his website, a photo excerpted from the page and a link to the page. Right below that is a link to the page again. Try your own search for lake vernon cottages for sale and see for yourself.

We did a little investigation and learned what Google has to say when a user asks a question in Google Search:

“we might show a summary of the answer in a special featured snippet block at the top of the search results page. This featured snippet block includes a summary of the answer, extracted from a webpage, plus a link to the page, the page title and URL.”

“The summary is a snippet extracted programmatically from a webpage. What’s different with a featured snippet is that it is enhanced to draw user attention on the results page. When we recognize that a query asks a question, we programmatically detect pages that answer the user’s question, and display a snippet as a featured snippet in the search results.”

How can I mark my page as a featured snippet?

You can’t. Google programmatically determines that a page contains a likely answer to the user’s question, and displays the result as a featured snippet. The only way to achieve this incredible advantage is to continue to add relevant keyword content in context so your page is the authoritative result for the search terms.

One thing I find interesting is that the page that is featured in the snippet does not have a lot of content which adds to the mystery of Google. Check it out.

Open House Marketing

By Collateral, Marketing Strategy, Realtor Marketing

There are not many businesses or services other than retail where qualified, motivated buyers are walking in to see you and your product. Professional marketing materials help showcase your listing, but they are also useful to demonstrate to prospective sellers that your marketing stands out among all other Realtors they have met at open houses. We can make you and your brand stand out and become the obvious choice for sellers. Check out some of our services by clicking here.

  1. Open House Detail Package (Everything a buyer needs to know)
  2. Personalized Colouring Pages (to keep kids busy and spread your brand)
  3. Neighbourhood Open House Invitation (Pre-public showing for neighbours only)
  4. Listing Brochure Design (Letter size or 11″x17″ 4 page format )
  5. Listing Maps (Re-usable format)
  6. Open House door hangers

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13 Scientific Reasons Explaining Why You Crave Infographics

By Collateral, Marketing Strategy, Prospecting

We are big fans of using Infographics to convey information. Whether it is on a website a direct mail piece or a brochure a picture is worth a thousand words every time. We have recently created a Personal Infographic that serves as a brochure. Click here to check it out.

The Visual Capitalist website recently published this great Infographic on why Infographics are so effective and we have to share this with you. It’s long, but worth the scroll. Check out their website for more amazing Infographics.

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