Category

Open Houses

Open House Tip # 1 – Sell the House to Buyers

By | Open Houses, Prospecting, Realtor Marketing

Home Features Signs

If you are a Realtor reading this it might seem obvious that you should sell the house to the potential buyers, but are you doing it effectively?

Other than the owner you know more about the house than anyone else and you may have put some of the information into a Feature Sheet or an Enhancements and Improvements Sheet, but when the person most interested in buying the home is walking through it are they going to appreciate all of the subtleties of the home?

If you are walking them through the house and remember all of the features you can point them out, but here is a better idea.

Type or write out the features on a small, plain index card or tent card and place or tape the Feature Signs around the house.

For example if there are self-closing drawers in the kitchen you could have a card that reads “I am self-closing – Try Me” taped to the drawer. If a closet door leads to extra large storage space place a sign on the door that reads “More than a closet – 80 square feet of storage“.

Think of all of the buyers that wander through houses appreciating only the tip of the iceberg.

 

Six Tips For Realtors® To Make Open Houses A Marketing Opportunity

By | Marketing Strategy, Open Houses, Prospecting

In real estate marketing one of the most debated topics is whether an open house is a useful marketing tool for selling the house and or gaining leads for the Realtor®. While I am not a Realtor® I have dozens of clients who swear by them to sell a house and generate leads using tools and techniques like the ones below.

For a Realtor® an open house is a time saver. You can show the house to prospective buyers without having to disrupt the homeowner through the week. Many Realtors® drive their clients to open houses on weekends as they do not have to make an appointment and can cover a lot of ground. So an open house can actually save you time.

If you are going to hold an open house then this article gives you 6 ideas that you can implement to make opens more effective at selling the house and generating leads.

Click Here For a PDF Version

1) OPEN HOUSE DIALOGUE

When you are at an open house you are going to be speaking to the most qualified prospects you will ever meet. 9 out of 10 times they are going to buy or sell a house eventually. Here are some of the questions you should ask them:

1) What brought you to our open house today?
2) How long have you been looking?
3) Are you currently working with other Realtors?
4) When would you like to be in your new home?
5) What price range are you looking for?
6) How long have you been searching for a home?

Ask them if you could add them to your email list and possibly send them links to properties they might be interested in. Then ask them if they would be interested in working with you.

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