Realtor Seller’s Guide – Colour

By Collateral, Marketing Strategy, Promotional Item, Prospecting, Realtor Marketing

We introduced the black and white version of the Seller’s Guide a few weeks ago and due to popular demand have a colour version available now.

Are you looking for a marketing tool to attract sellers and get more listings? We have created a seller’s guide template that covers many of the important questions, but we can add your branding and customize it to meet your needs. The photos can be changed to reflect your market and style of homes or condos you specialize in. While we like the white background, but we can change it to any colour you desire. We supply it in a pdf you can email, a printable pdf you can provide a printer and individual pages that you can print yourself.

Further customization is available on an hourly fee. Click here for pricing and order form.

Are Realtors Still Using Fridge Magnets?

By Collateral, Design, Marketing Strategy, Prospecting

Over the years the interest in fridge magnets has waned due to the rise in popularity of stainless steel fridges, but I have always thought they were once one of the best tools for “top of the mind awareness”. A client asked us to design one so I did a little research into the sticktoitnessof stainless steel and learned the following:

Some stainless steel fridges will, in fact, work for fridge magnets — especially if the magnet is fairly strong. The most magnet-friendly appliances have a thin sheet of stainless steel as a decorative face over a metal core that’s more ferromagnetic — meaning a metal that magnets will stick to.  Many “stainless steel” refrigerators are made differently on the front than they are on the sides. If your fridge magnets won’t stick to the door, try the side of it — if your kitchen arrangement allows easy access to it, of course. And to get really technical there are several different types of stainless steels. The two main types are austenitic and ferritic, each of which exhibits a different atomic arrangement. Due to this difference, ferritic stainless steels are generally magnetic while austenitic stainless steels usually are not.

Where can you get them printed? advertisies 100  for $92.61 (5.5″ x 4″). MagnetsUSA advertises a 4″ x 6″ magnet at qty 100 for $104.00 (USD)

Realtor Seller’s Guide and E-Book By Limelight Marketing

By Branding, Collateral, Design, Listing Presentations, Marketing Strategy, Promotional Item, Prospecting, Realtor Marketing

Are you looking for a marketing tool to attract sellers and get more listings? We have created a seller’s guide template that covers many of the important questions, but we can add your branding and customize it to your needs. While we like the black and white look, we can change it to any colour you desire. We supply it in a pdf you can email, a printable pdf you can provide a printer and individual pages that you can print yourself.

Further customization is available on an hourly fee.

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Are You Still Sending SPAM Without Knowing It?

By Prospecting

Canada’s anti-spam legislation (CASL) came into effect July 1, 2014. It is in place to protect Canadians while ensuring that businesses can continue to compete in the global marketplace.

If you use electronic channels to promote or market your organization, products or services, Canada’s new anti-spam law may affect you. Many people think that the rules only apply to an organization’s bulk email – the stuff marketing sends on a semi-regular basis. This can’t be true, but it is! CASL requires proof of consent for every commercial email sent from an organization, whether it comes from the marketing department, admin or the sales team. So those “one-off” emails the sale people use to cold call are now considered spam in Canada. No proof of consent. No email. No Kidding.

On July 1, 2017, proof of consent became black or white. You can prove it or you cannot. If you cannot, you should remove those names from your email list. Even if it only leaves you with a few names you can prove consent for.

STOP emailing people without proof of consent. You are breaking the law and worse – you are spending money to tick your prospect off! If they did not give you permission, they do not expect to hear from you via email. You can use the phone, write letters, produce direct mail campaigns, advertise on TV or radio or even hire a plane to do some sky-writing, but STOP sending stuff they are not interested in to their inbox.

If you cannot prove:
1. How someone came to be on your email list
2. When that happened (date & time stamped)
3. What your consent relationship is with that individual right now.

Read more about this in an article written by Derek A. Lackey.

Read also about Government of Canada suspending lawsuit provision in anti-spam legislation. The provisions, known as private right of action, would have allowed lawsuits to be filed against individuals and organizations for alleged violations of the legislation.

The provisions were scheduled to come into force on July 1, 2017, but have now been suspended. Click here.

Seven Marketing Habits of Effective Agents

By Marketing Strategy, Prospecting, Realtor Marketing

In November 2014, we wrote a guest blog post for Real Estate Weekly ( titled “Marketing For Agents: Seven Marketing Habits of Effective Agents“. The byline was “You should never be too busy for marketing if you want to see success. Incorporate these seven habits into your daily work and you’ll quickly see results.

As Spring is a time for new growth we thought it would be a good time to reprint this and offer you access to the E-Book in pdf form below.

Habit 1: Start tomorrow today

At the end of each day review your phone calls, emails and personal contacts and make a list of tomorrow’s marketing activities.

Habit 2: Return your phone calls and emails immediately

Your phone is like an ATM. It is what makes you money. When buyers and sellers are looking for a Real Estate Agent, your response time is a benchmark for how the rest of the relationship is going to progress. The faster you can respond, the less chance a prospect will contact a competitor.

Habit 3: Check your social account engagement

Social media can be distracting, so get it out of the way early in the day or late in the evening. Review your accounts and determine if there is any action you need to take.

Habit 4: Plan social posts for the day

Tweeting and posting can consume more time than is necessary if you are reacting throughout the day. In the morning, when you are sharing content on social media or if you read something in the newspaper or online, schedule posts or tweets for different times of the day so it looks like you are active all the time.

Habit 5: Check your website stats

Are you using Google Analytics on your website? If not then you should set up Google Analytics and log in each day to see how your website is doing. You can see visits to listings, the number of visitors and how long they stayed on your website. You can even see if visitors are reading your blog posts.

Habit 6: Write and upload a blog post

According to some studies, blogging gets 67 per cent more leads on a company website than a site without a blog. That is a good enough incentive to make blogging one of your habits.

Habit 7: Never be “too busy” for marketing activities

As a company specializing in Real Estate Agent marketing, we work with dozens of Real Estate Agents developing marketing plans and strategies from note cards, to letter writing and newsletters to blogging – and the number one reason we hear why they cannot execute their marketing is they are “too busy.”

Click here to read the entire article or click here to sign up for our 26 free real estate marketing E-Books.


Promotional Idea That Keeps on Giving

By Promotional Item, Prospecting, Realtor Marketing

This is great, branded promotional gift idea that is inexpensive, demonstrates to your client or prospect you care and will be seen at least 50 times.

A pocket spray hand sanitizer is the perfect giveaway!

hand-sanitizer-sampleEveryone uses pocket hand sanitizers at this time of year. With cold and flu season around the corner people will be hand sanitizing more often and if they could pull a spray sanitizer out of their purse or coat pocket they will be thinking of you every time.

I am not in the promotional business, but I did a little research and you can order 250 of these for about $1.75 each.  With the one-time set-up fee of $50.00 and shipping you are looking at about $2.00 per sprayer. See specs below.

With 50 sprays per unit your gift will be top of mind all fall and winter.


  • Alcohol base, non-stick formula 50+ Sprays
  • Great idea for people on the go! It can fit into a purse or even your pocket
  • Cap Color : Yellow, Blue, Black, Pink, Green, Red and Frosted
  • Dimensions : 4.7″ x 0.87″
  • Imprint Area : 1″ x 1.25″
  • Alcohol-base or alcohol-free hand sanitizer spray with custom 4-color process label
  • Special non-stick formula

If you are interested in Limelight creating the design and ordering them for you please call Mike Blaney at 800-568-8338 or email me at

13 Scientific Reasons Explaining Why You Crave Infographics

By Collateral, Marketing Strategy, Prospecting

We are big fans of using Infographics to convey information. Whether it is on a website a direct mail piece or a brochure a picture is worth a thousand words every time. We have recently created a Personal Infographic that serves as a brochure. Click here to check it out.

The Visual Capitalist website recently published this great Infographic on why Infographics are so effective and we have to share this with you. It’s long, but worth the scroll. Check out their website for more amazing Infographics.

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Realtor® Item of Value – Magnetic Football Schedules

By Branding, Prospecting, Realtor Marketing

Are you looking for an item of value that will be top of the mind for at least 5 months for at least half of the adults in a family? How about a 7″ wide by 4.3″ branded fridge magnet with the game schedule for the football team of your choice? And they only cost $0.89 each.


Football Shaped Fridge Magnet


Get more details by clicking here.

  • New die-cut football shape!
  • 1-team format
  • Pro or College Division I Schedules available
  • Pro team schedules feature game times, college schedules do not
  • 100% magnet coverage on the reverse
  • Mails for 1 oz. (first class postage)


Realtor® Item of Value – Kitchen Scrapers

By Marketing Strategy, Prospecting, Realtor Marketing

The keys to choosing right item of value for clients and prospects are:

  1. Gauge the perception it will make on the recipient
  2. Determine it’s usefulness to the recipient and frequency of use
  3. Determine the longevity or life of the item
  4. Biggest bang for your buck

A well thought item of value will create a positive reaction from the recipient that will reflect well on you. Your name will be further ingrained on their memory. There are hundreds of good ideas out there, but when I ran across this simple Kitchen Scraper it struck me that it meets or exceeds the criteria for an effective item of value. It is branded, can get used daily, should last for years and every time someone uses it you are reflected in a positive light.

Read more about this $2.24 (or less) item of value on the Magnets USA website. They report “Our kitchen scrapers are unlike any other. Specially designed to handle even the toughest of residue, they will get the job done every time. They work so well, don’t be surprised if clients request more for their family and friends.”

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