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Realtor Marketing

Nov 05
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NEW Virtual Assistant Service For Ubertor Website Users

By Marketing Strategy, Realtor Marketing, Ubertor

Life as a Realtor® means unpredictable demands on your time and a few things can suffer; listings are late getting on your website, they are not optimized, your open house feature sheet is the MLS sheet and your website is out of date and barely ranking in searches.

Over the last 16 years of working with Realtors® we have helped hundreds of clients by providing the following ad hoc services:

  1. Updating their websites with new content and  photos
  2. Creating eye-catching colour feature sheets for open houses
  3. Creating effective Just Listed and Just Sold postcards
  4. Blogging to improve search rankings
  5. Adding listings that are optimized and have a chance of appearing on page 1 of a search for the address

We know these services are so important to your business that we have bundled everything you need into a monthly package that will free you up to do the important things for your clients. None of these plans are cast in stone so we can custom tailor the services to meet your needs.

Some of the services included are:

  • Updating content on your website as required
  • Listing optimization
  • Branded Open House Feature Sheet
  • Real estate blog posts
  • Stylized listing photo for Facebook and Twitter
  • Search result monitoring

Check out a comparison of the three plans we offer by clicking here.

Check out the Basic Plan by clicking here.

Check out the Regular Plan by clicking here.

Check out the Deluxe Plan by clicking here.

To order click here.

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Nov 02
Love0

Realtor Seller’s Guide – Colour

By Collateral, Marketing Strategy, Promotional Item, Prospecting, Realtor Marketing

We introduced the black and white version of the Seller’s Guide a few weeks ago and due to popular demand have a colour version available now.

Are you looking for a marketing tool to attract sellers and get more listings? We have created a seller’s guide template that covers many of the important questions, but we can add your branding and customize it to meet your needs. The photos can be changed to reflect your market and style of homes or condos you specialize in. While we like the white background, but we can change it to any colour you desire. We supply it in a pdf you can email, a printable pdf you can provide a printer and individual pages that you can print yourself.

Further customization is available on an hourly fee. Click here for pricing and order form.

Booklet is empty or it doesn't exist.
Nov 02
Love0

Realtor Buyer’s Guide – Colour

By Realtor Marketing

We introduced the black and white version a few weeks ago and have now added a colour option.

Are you looking for a marketing tool to attract buyers? We have created a ready to go buyer’s guide that covers many of the important questions, but we can add your branding and customize it to meet your needs. While we like the black and white look, we can change it to any colour you desire. We supply it in a pdf you can email, a printable pdf you can provide a printer and individual pages that you can print yourself.

Further customization is available for an hourly fee. Click here for pricing and order form.

Booklet is empty or it doesn't exist.
Oct 15
Love0

How Can a Realtor® Create or Identify Their Brand?

By Branding, Realtor Marketing

How Can a Realtor® Create or Identify Their Brand?

There are five things you need to identify to form your brand.

1. Identify What You Value – Your personal brand is ultimately a reflection of everything you value. So take time to really think about the things you value in your life. List them. Make sure the values you identify are truly your own because you must believe in and live by them every day. These values will become the foundation for your brand, as well as your personal mission statement.

2. Identify What Makes You Unique – With your values as your foundation, the next step is to determine your specific uniqueness. Everyone is unique and special in some way. How are you different as an individual? How are you unique? And how are your products and services different? Incorporate this uniqueness into your brand.

3. Identify How You Want To Be Perceived – Branding is about other people’s perceptions of you. You have the power to control most of these perceptions with your actions and presentation.

4. Identify Your Specialty – Are you the neighbourhood expert? Are you an experienced real estate investor? If you want to be branded as the best value-added salesperson, then you have to bring extra value to every client or prospect meeting.

5. Identify Your Target Market – The goal of branding is to build customer loyalty. As you’re creating your brand, you need to determine your target market and speak directly to them. You want people to think that your brand will make a difference in their lives, so it must be meaningful to the end user.

Now Write Down Your Brand

Once you have identified the things that make you unique, you can weave them into a brand identity that will make you stand out from the crowd. You have to actually write the statement. A brand is a phrase that jumps out at you from the page and grabs your emotions.

By branding yourself, you separate yourself from the crowd and create a greater impact – for you.

You can check out some of our branding work by clicking here or view our portfolio or branding portfolio.

Call us at 800-568-8338 or 604-770-1467 for more information.

Sep 15
Love0

Realtor Buyer’s Guide and E-Book By Limelight Marketing

By Branding, Collateral, Design, Listing Presentations, Marketing Strategy, Realtor Marketing

Are you looking for a marketing tool to attract buyers? We have created a ready to go buyer’s guide that covers many of the important questions, but we can add your branding and customize it to your needs. While we like the black and white look, we can change it to any colour you desire. We supply it in a pdf you can email, a printable pdf you can provide a printer and indiviual pages that you can print yourself.

Further customization is available on an hourly fee.

Booklet is empty or it doesn't exist.

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Sep 15
Love0

Realtor Seller’s Guide and E-Book By Limelight Marketing

By Branding, Collateral, Design, Listing Presentations, Marketing Strategy, Promotional Item, Prospecting, Realtor Marketing

Are you looking for a marketing tool to attract sellers and get more listings? We have created a seller’s guide template that covers many of the important questions, but we can add your branding and customize it to your needs. While we like the black and white look, we can change it to any colour you desire. We supply it in a pdf you can email, a printable pdf you can provide a printer and individual pages that you can print yourself.

Further customization is available on an hourly fee.

Booklet is empty or it doesn't exist.

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Sep 15
Love0

Realtor Listing Presentation By Limelight Marketing

By Branding, Collateral, Design, Listing Presentations, Marketing Strategy, Realtor Marketing

Do you need to add a professional listing presentation to land more listings?  We have created a Listing Presentation template that we can customize for you, add your branding and any additional pages you require. Designed for a 1/2″ ring binder, PUR or coil binding with 8 to 12 tabs and a Table of Contents at the front so you can flip from tab to tab. Cover pages for Actives, Solds, Expireds, contracts and the actual Opinion of Value. You can choose a different binding method, but the tabbed approach let’s you prepare 3 or 4 in advance and have them ready to go.

The final version can only be edited in Adobe InDesign, but you can have us make changes down the road or give the document to the designer of your choice. Some of the variable data pages can be created in Word so you can make your own changes.

Further customization is available on an hourly fee. Click here for pricing and order form.

Booklet is empty or it doesn't exist.

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Aug 24
Love0

You Have An Idea For Signage? We Can Do That!

By Realtor Marketing

Sometimes our clients know what they want so there’s nothing better than creating a simple drawing for us to get the look you want. And they we take some artistic license.

https://www.limelightmarketing.ca/wp-content/uploads/2017/08/Signage-Drawings_Page_1-791x1024.png
https://www.limelightmarketing.ca/wp-content/uploads/2017/08/Ryan-Weaver-Signage-30x32_Page_1-960x1024.png
https://www.limelightmarketing.ca/wp-content/uploads/2017/08/Signage-Drawings_Page_2-791x1024.png
https://www.limelightmarketing.ca/wp-content/uploads/2017/08/Ryan-Weaver-Signage-24x9_Page_2s-1024x384.png

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Jul 17
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Justin O'Connor

10 Reasons To Choose Limelight Marketing To Build Your WordPress Real Estate Website

By Realtor Marketing, Responsive Websites, Website Design, Wordpress

Did you know that there is no certification or professional association overseeing WordPress website developers? Your only defense against a future issue is to choose a company that has experience, a track record, client  testimonials and fair policies that will ensure you are not left “holding the bag”.

The barrier to entry is so low that Limelight has put together this Client WordPress Manifesto that lays out clearly what we will deliver. In particular we would like to reassure Realtors® that Limelight Marketing is the right choice. Download a pdf version by clicking here.

#1 – We Build Real Estate Websites For Realtors®…Almost exclusively

Over the past 15 years we have designed more than 500 websites using the Ubertor and WordPress CMS platforms. We know your business inside and out and we know what your buyers and sellers are looking for when they visit your website. Our designs continually evolve as clients expect new user experiences.

#2 – We Build On The WordPress Platform…The Most Flexible Platform

We actually give our clients the option of using the WordPress or Ubertor Content Management Systems based on your budget and specific needs, but our most amazing real estate websites are built on WordPress. Check out three templates we have designed that we can customize for you at a reasonable cost.

#3 – We Build Real Estate Websites That Are Modern…Because That Is What Separates Your Website From the Others

Just like car models and fashion designs are always changing, website designs change all the time too. Some of this is driven by the upsurge in the use of mobile devices and iPads, sometimes it is a new technique introduced like Parallax or the increase in the use of video. We keep on top of what is “in” and add new techniques as we learn about them or even innovate them. Check out a slide show of some of our recent sites by clicking here or visit our Pinterest page.

#4 – We Add An IDX Feed…So You Can Capture Leads

If you are looking to generate leads from your website you need to provide access to all of the MLS listings in your area. Often we add hundreds of pages for each of the sub-areas and price ranges to improve your search engine results. We use IDX providers like IDXBroker, iHomeFinder, MRP and Clicksold, but can work with any other you choose.

#5 – We Include A Blog…So You Can Get Ranked In Google

This may seem obvious as WordPress sites are technically blog sites, but we make sure there is an actual blog page so you can add content and improve your search engine results. We teach you how to blog effectively or we will blog for you.

#6 -We Develop Mobile Friendly Websites…So People Will Love Your Website on Their iPhone

We have watched the use of mobile devices rise dramatically over the past few years with younger Realtors often getting up to 70% of their visits from mobile devices. We have observed that iPhones and handhelds are often use to find your phone number or email address and iPad users seem to be looking at your listings or looking for a home.

#7 – We Provide Training…So You Don’t Get Lost

To be honest, WordPress sites are marketed as user-friendly and easy to use, but the reality is you want to sell real estate and find homes for buyers and adding “website expert” to your repertoire is a stretch when you are busy. Realistically you will always need help from Limelight or another WordPress Developer as there are going to be some things that are above your pay grade, but we will make sure you know how to edit pages, add pages, add listings and blog posts and if you want to learn more we are only a phone call away.

#8 – We Allow You To Add Or Change Elements…Without Nickel And Diming You

One thing we have learned in 15 years of website designing for Realtors® is our clients often don’t know what they want, but they can definitely tell us what they don’t want after they see it. We price our sites to allow you the flexibility to make changes, move things around and add elements that you might not have thought of originally.

#9 – Our Websites Are Affordable…Because No One Needs A $10,000 Website

Our websites start with a WordPress theme that we purchase for $39.00 to $79.00 and then the fun begins. We choose the theme that is best for the type of website you want to end up with. These themes come out of the box with more bells and whistles and page layout options than you can shake a stick at so it is our responsibility to pare down the options to create the end result. Along the way we do a lot of custom programming to ensure your website is unique. As an option to keep the cost down we have designed three unique templates that are modern, well designed and optimized for search engines. Look like a million bucks for only $1,999.00 and we will customize the site to be unique to you. This package includes a mini-branding package and is the perfect combination to jump start a career or add new life to an established one.

#10 – If You Leave, You Keep Your Content…So You Aren’t Our Hostage

Everything we add to your website is owned by you. If you choose to work with a different company or want to take over control of the content we will work with you to ensure a seamless transition. We will never hold back any assets including content, custom code and photos.

May 29
Love0

5 Things a Realtor® Should Do After Closing

By Marketing Strategy, Realtor Marketing

Finding the home for your buyers is the first step in a long and potentially fruitful, symbiotic relationship. Your new buyers are going to need your guidance and assistance and you have the opportunity to earn referrals for life. According to the National Association of Realtors 2016 Profile of Home Buyers and Sellers, 64% of sellers who used a real estate agent found those agents through a referral by friends or family, and 25% used the agent they previously worked with to buy or sell a home,

What are the top 5 things to do after the sale?

1) 7-day and 30-day follow-ups.

Call your clients to see how they are enjoying their new home and ask if they need anything. You don’t want a nagging problem preventing your clients from referring future business to you.

2) Make a list of special dates.

Make sure every past client is on your personal holiday card list. Consider mailing birthday cards or closing day anniversary cards. Record the move-in date, mortgage renewal date and any birthdays that you feel comfortable requesting.  Stay in touch with clients on a regular basis by phone, email or on special occasions.

3) Welcome them to their new home

On moving day think of taking a lunch and refreshments.  After they have moved in drop by with a gift showing your appreciation for their business. It can range from a plant, to a bottle of wine or anything else that you feel is commensurate with your appreciation for their business. Think outside of the box; hire a company to power wash their patios, hire a lawn cutting company to cut their lawn. The more thought you put into it the longer lasting the impression.

4) Be their go-to real estate resource

Make sure they know they can rely on you for anything real estate.  From market conditions to tradespeople and everything in between. Encourage them to have their friends and neighbours call you too.

5) Host a client appreciation event

It does not have to be a fancy sit-down dinner. You could organize a family picnic and sports day, rent a theatre, invite them on a harbour cruise, an evening snowshoe or a wine tasting at a local restaurant. The important thing is to invest the time to show your appreciation and have clients meet your other clients. This group is your number one source of referrals so treat them accordingly.

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