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Realtor Marketing

Apr 24
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Seven Marketing Habits of Effective Agents

By Marketing Strategy, Prospecting, Realtor Marketing

In November 2014, we wrote a guest blog post for Real Estate Weekly (REW.ca) titled “Marketing For Agents: Seven Marketing Habits of Effective Agents“. The byline was “You should never be too busy for marketing if you want to see success. Incorporate these seven habits into your daily work and you’ll quickly see results.”

As Spring is a time for new growth we thought it would be a good time to reprint this and offer you access to the E-Book in pdf form below.

Habit 1: Start tomorrow today

At the end of each day review your phone calls, emails and personal contacts and make a list of tomorrow’s marketing activities.

Habit 2: Return your phone calls and emails immediately

Your phone is like an ATM. It is what makes you money. When buyers and sellers are looking for a Real Estate Agent, your response time is a benchmark for how the rest of the relationship is going to progress. The faster you can respond, the less chance a prospect will contact a competitor.

Habit 3: Check your social account engagement

Social media can be distracting, so get it out of the way early in the day or late in the evening. Review your accounts and determine if there is any action you need to take.

Habit 4: Plan social posts for the day

Tweeting and posting can consume more time than is necessary if you are reacting throughout the day. In the morning, when you are sharing content on social media or if you read something in the newspaper or online, schedule posts or tweets for different times of the day so it looks like you are active all the time.

Habit 5: Check your website stats

Are you using Google Analytics on your website? If not then you should set up Google Analytics and log in each day to see how your website is doing. You can see visits to listings, the number of visitors and how long they stayed on your website. You can even see if visitors are reading your blog posts.

Habit 6: Write and upload a blog post

According to some studies, blogging gets 67 per cent more leads on a company website than a site without a blog. That is a good enough incentive to make blogging one of your habits.

Habit 7: Never be “too busy” for marketing activities

As a company specializing in Real Estate Agent marketing, we work with dozens of Real Estate Agents developing marketing plans and strategies from note cards, to letter writing and newsletters to blogging – and the number one reason we hear why they cannot execute their marketing is they are “too busy.”

Click here to read the entire article or click here to sign up for our 26 free real estate marketing E-Books.

 

Feb 09
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1244 Point Ideal Road 8 Page Feature Sheet

By Realtor Marketing

Do you have a special property you are trying to highlight? Limelight Marketing can design a feature sheet from 1 to 24 pages or more.

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Nov 02
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Promotional Idea That Keeps on Giving

By Promotional Item, Prospecting, Realtor Marketing

This is great, branded promotional gift idea that is inexpensive, demonstrates to your client or prospect you care and will be seen at least 50 times.

A pocket spray hand sanitizer is the perfect giveaway!

hand-sanitizer-sampleEveryone uses pocket hand sanitizers at this time of year. With cold and flu season around the corner people will be hand sanitizing more often and if they could pull a spray sanitizer out of their purse or coat pocket they will be thinking of you every time.

I am not in the promotional business, but I did a little research and you can order 250 of these for about $1.75 each.  With the one-time set-up fee of $50.00 and shipping you are looking at about $2.00 per sprayer. See specs below.

With 50 sprays per unit your gift will be top of mind all fall and winter.

Specs:

  • Alcohol base, non-stick formula 50+ Sprays
  • Great idea for people on the go! It can fit into a purse or even your pocket
  • Cap Color : Yellow, Blue, Black, Pink, Green, Red and Frosted
  • Dimensions : 4.7″ x 0.87″
  • Imprint Area : 1″ x 1.25″
  • Alcohol-base or alcohol-free hand sanitizer spray with custom 4-color process label
  • Special non-stick formula

If you are interested in Limelight creating the design and ordering them for you please call Mike Blaney at 800-568-8338 or email me at info@limelightmarketing.ca.

Nov 01
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Featured Snippets in Search

Is Content Important? Check Featured Snippets in Search

By Marketing Strategy, Realtor Marketing, SEO, Website Design

If you don’t believe the Google algorithm has evolved into making content the number one search result criteria then check out “Google’s Featured Snippets in Search”

We had no idea this new feature had been added to Google search until a client called and said he had 7 phone calls in one day about cottages for sale on a specific lake. At the top of the page was a box with an excerpt from the page on his website, a photo excerpted from the page and a link to the page. Right below that is a link to the page again. Try your own search for lake vernon cottages for sale and see for yourself.

We did a little investigation and learned what Google has to say when a user asks a question in Google Search:

“we might show a summary of the answer in a special featured snippet block at the top of the search results page. This featured snippet block includes a summary of the answer, extracted from a webpage, plus a link to the page, the page title and URL.”

“The summary is a snippet extracted programmatically from a webpage. What’s different with a featured snippet is that it is enhanced to draw user attention on the results page. When we recognize that a query asks a question, we programmatically detect pages that answer the user’s question, and display a snippet as a featured snippet in the search results.”

How can I mark my page as a featured snippet?

You can’t. Google programmatically determines that a page contains a likely answer to the user’s question, and displays the result as a featured snippet. The only way to achieve this incredible advantage is to continue to add relevant keyword content in context so your page is the authoritative result for the search terms.

One thing I find interesting is that the page that is featured in the snippet does not have a lot of content which adds to the mystery of Google. Check it out.

Oct 28
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Open House Marketing

By Collateral, Marketing Strategy, Realtor Marketing

There are not many businesses or services other than retail where qualified, motivated buyers are walking in to see you and your product. Professional marketing materials help showcase your listing, but they are also useful to demonstrate to prospective sellers that your marketing stands out among all other Realtors they have met at open houses. We can make you and your brand stand out and become the obvious choice for sellers. Check out some of our services by clicking here.

  1. Open House Detail Package (Everything a buyer needs to know)
  2. Personalized Colouring Pages (to keep kids busy and spread your brand)
  3. Neighbourhood Open House Invitation (Pre-public showing for neighbours only)
  4. Listing Brochure Design (Letter size or 11″x17″ 4 page format )
  5. Listing Maps (Re-usable format)
  6. Open House door hangers

Read More

Aug 31
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Realtor® Item of Value – Magnetic Football Schedules

By Branding, Prospecting, Realtor Marketing

Are you looking for an item of value that will be top of the mind for at least 5 months for at least half of the adults in a family? How about a 7″ wide by 4.3″ branded fridge magnet with the game schedule for the football team of your choice? And they only cost $0.89 each.

 

Football Shaped Fridge Magnet

 

Get more details by clicking here.

  • New die-cut football shape!
  • 1-team format
  • Pro or College Division I Schedules available
  • Pro team schedules feature game times, college schedules do not
  • 100% magnet coverage on the reverse
  • Mails for 1 oz. (first class postage)

 

Aug 29
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Realtor® Item of Value – Kitchen Scrapers

By Marketing Strategy, Prospecting, Realtor Marketing

The keys to choosing right item of value for clients and prospects are:

  1. Gauge the perception it will make on the recipient
  2. Determine it’s usefulness to the recipient and frequency of use
  3. Determine the longevity or life of the item
  4. Biggest bang for your buck

A well thought item of value will create a positive reaction from the recipient that will reflect well on you. Your name will be further ingrained on their memory. There are hundreds of good ideas out there, but when I ran across this simple Kitchen Scraper it struck me that it meets or exceeds the criteria for an effective item of value. It is branded, can get used daily, should last for years and every time someone uses it you are reflected in a positive light.

Read more about this $2.24 (or less) item of value on the Magnets USA website. They report “Our kitchen scrapers are unlike any other. Specially designed to handle even the toughest of residue, they will get the job done every time. They work so well, don’t be surprised if clients request more for their family and friends.”

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