Category

Realtor Marketing

The 8 R’s of Client Relationship Marketing for Realtors

By Marketing Strategy, Realtor Marketing

You have heard of the 4 P’s of marketing; product, price, place and promotion, but have you ever considered the 8 ways you can interact with clients and prospects to build your business?

R1 – Revitalization and Renewal

How to revitalize your value proposition with new services, sharper differentiation and premium pricing. Do you need a new look? Do you need to redefine your products and services?

R2 – Retention

How to hold onto your existing high profit, repeat business and high referral clients. Stay in touch programs.

R3 – Reacquisition

How to win back your inactive and lost clients. Getting back in touch through phone calls, emails, letters or newsletters.

R4 – Referrals

How to woo profitable prospects by networking with the right people. Ensuring your clients know your business relies on referrals and you will make them look great in the eyes of the person referred.

R5 – Regeneration

How to rebuild and grow your client base with precision marketing. Again this can be through newsletters, personal mail or phone calls.

R6 – Rainmaking

How to target and win new high-profit loyal clients. Using networking, seminars, face to face meetings. Any way and any place you can hand out business cards. Social events, sponsorships etc

R7 – Related Sales

How to grow revenues and margins by up-selling and cross-selling. If they bought from you once they are more likely to buy from you again. Is there a complementary service or product you can offer?

R8 – Reputation Building

How to brand your business to attract premium clients and customers.

Please email us at info@limelightmarketing.ca or call us at 800-568-8338 to discuss how Limelight Marketing can assist you with any of these 8 client relationship strategies.

Realtor Marketing Mind Map

By Marketing Strategy, Realtor Marketing

If you are a Realtor you already have an idea of the scope of your marketing activities, but this infographic puts your marketing activities in perspective. Click here for a pdf version of the Limelight Realtor Marketing Activities Mind Map.

The key marketing activities for a Realtor are generally:

  1. Open Houses
  2. Retaining Client
  3. Dealing with Referrals
  4. Prospecting
  5. Promoting Your Brand
  6. Business Planning
  7. Productivity
  8. Listing Presentations

But it is all of the related marketing activities where you can get bogged down and that is where Limelight Marketing can help. Just look at all of the elements of Prospecting from Newsletters to Direct Mail to Open Houses to name a few.  Limelight Marketing offers a wide range of Realtor Marketing Services from Direct Mail design and implementation to Open House packages and Newsletter Design and Writing. Check out all of our services by clicking here.

Realtor Prospecting Mind Map

Realtor Prospecting Mind Map

 

What Should Be in Your Listing Presentation?

By Listing Presentations, Realtor Marketing

What goes into a listing presentation is often a personal preference. However, most Realtors start with a canned listing presentation provided by their company. Look at your listing presentation and count how many pages are about you vs the client and the sale of their home. If more than 25% is about you then read on, everything else is clouding the picture of what they want to see.

Your listing presentation should reflect your experience in selling homes, creating a marketing plan, designing collateral material to sell a home and the ability to negotiate and ensure a seamless sale. A seller is looking for someone who can sell houses.

What should be in your listing presentation?

First thing to remember is what the seller is thinking as you are presenting:

  • How much are you going to sell my house for?
  • When will you sell it?
  • When do I get my money?

Here is the table of contents that I recommend for a seller-centric listing presentation:

  • A nice looking personalized cover with the vendors name and your contact information
  • A one page About Us
  • A one page About Our Company (if it is a brand with impact)
  • Comparative Market Analysis – With your comparison listings behind
  • Tax Records and any past MLS Listings for the property
  • Marketing Plan for their home – Calendar of events related to listing and selling their home
  • Commission chart handout (optional)
  • Listing Contract Paperwork
  • Testimonials
  • Preparation For Showing
  • Home Selling Process
  • Frequently Asked Questions – Pose the questions that you want them to read an acknowledge like What can we do to improve the appearance of our house? What is home staging and how will it help sell our house? Where Do Buyers Come From?

Pages to delete in your current listing presentation:

  • Who We Are
  • Our Mission Statement
  • Our Value Statement
  • Our Vision
  • Our Story
  • Our Team
  • What makes us different
  • Our Services
  • Our Pledge
  • Why You Should List With Us
  • What You Should Expect From Us

If you are interested in an effective listing presentation that sets you apart from other Realtors please call us at 604-618-5512 or toll free 800-568-8338 or contact us by clicking here.