How Important is Website Speed?

In an excellent article about the importance of website speed, Kathy Goldman provides some excellent insights.

So how important is the speed of your website?

A 1-second delay in page load time yields:

    • 11% fewer page views
    • 16% decrease in customer satisfaction
    • 7% loss in conversions (source: Aberdeen Group)

Amazon found this to be true, reporting increased revenue of 1% for every 100 milliseconds improvement to their site speed. (source: Amazon)

So did Walmart, who found a 2% increase in conversions for every 1 second of improvement.

Akamai did a study and found that:

That’s not all. A study by Akamai found that:

  • 47% of people expect a web page to load in two seconds or less.
  • 40% will abandon a web page if it takes more than three seconds to load.
  • 52% of online shoppers say quick page loads are important for their loyalty to a site.

You can read her article and learn how to speed up your website by clicking here.