“You have to remember that your personal brand already exists. People Google you when they are considering hiring you, or they look for references online when they are thinking about buying from you. If nothing exists, that can have as much of an impact as having the wrong information show up. Just like the clothes you wear, how you communicate, the ideas you share, and the things you create, your footprint in the world represents you regardless of what you think.”
“Your brand is what people say about you when you’re not in the room.”
— JEFF BEZOS
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