We designed this WordPress website, called A Free Home Evaluation, as a landing page for generating leads from potential home sellers in specific areas.
The concept is when you send out direct mail to your target area you add a come-on like “Wondering What Your Home is Worth?” and then add “Go to www.afreehomeevaluation.com/your-area” to find out. This url can be on open house material and you can even add it to your newspaper ads.
We will take care of all of the branding and provide stats on total visitors to the page. All you have to do is advertise the link on all of your marketing material, direct mail pieces, open house flyers, collateral marketing material, newspaper ads and other advertising mediums.
The payback will be proportional to the number of people exposed to the link so if you subscribe it should be in concert with a plan to advertise the link everywhere. There a lot of potential sellers out there that are not aligned with a Realtor and if they can go to a non-threatening website and key in a few details they probably will. At least we can measure the reach of our advertising.
What does it cost?
The monthly fee per area is $29.00 with a 3 month minimum contract. One area x $29.00 x 3 months = $87.00 / quarter
If you buy 3 areas there is a 15% discount. Three areas x $29.00 x 3 months – 15% discount = $221.85 / quarter
After 3 months you can choose to renew or cancel, but you will have the satisfaction of having tried a proven method of building a database of sellers and tracking your success.
- Graphic Design
- Real Estate Marketing
- Realtor Website
- Responsive Design