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Realtors Property Resource – 2026 AI Adoption Survey

By February 20, 2026February 22nd, 2026AI, Realtor Marketing
Realtors Property Resource® (RPR), a subsidiary of the National Association of REALTORS® (NAR), published a February 2026 survey of 225 U.S. real estate professionals.
The key finding? Artificial intelligence (AI) has firmly transitioned from an experimental tool to a daily, essential component of real estate workflows.

Key takeaways:

> 82% currently use AI
> 92% are using AI now or planning to use it
> 68% use AI daily or several times per week
> 71% cite saving time as AI’s top value
> 63% cite accuracy of outputs as their top concern
> 68% save at least 1 hour per week using AI
> 34% save 4+ hours per week
> 8% are not currently using AI and do not plan to

Agents’ top concerns about AI include:

  • Accuracy (63%)
  • Compliance or legal issues (49%)
  • Misinterpretation of market data (47%)
  • Learning curve (30%)
  • Fair housing concerns (28%)

Which type of AI Tools Have You Used?

Chatbots or Al Assistants 47.30% 105
Writing tools (social posts, emails, descriptions) 77.93% 173
Market analysis or pricing tools 38.74% 86
Al CMA tools 22.52% 50
Image editing toots 39.19% 87
Video creation/editingtools 23.87% 53
CRM or automation tools 23.87% 53
None 8.56% 19
Other (please specify) 4.95% 11

Total Respondents: 222

Where does Al deliver the most impact for your business?

Writing listing descriptions 68.47% 152
Writing emails or newsletters 53.15% 118
Creating social media content 59.46% 132
Creating market update videos 17.57% 39
Running CMAs or pricingconversations 24.32% 54
Analyzing market trends 30.63% 68
Creating buyer/seller presentations 27.03% 60
Lead follow-up or nurturing 25.23% 56
Property research 22.97% 51

Total Respondents: 222

“The survey found a meaningful relationship between AI usage frequency and confidence in client-facing applications. Agents who use AI more actively report greater confidence incorporating AI-generated insights into client conversations.

For brokerages, MLSs and associations, the path forward is clear: practical training, including short video tutorials, hands-on learning and use-case examples, plus trusted data and repeatable workflows. That’s how confidence grows.”

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