As of October 23, 2014 the US National Association of Realtors (NAR) and CREA in Canada have made available a “.REALTOR” domain name for your website. It’s a new top-level domain like .com, .ca and .net exclusively for their members and representative organizations. Only REALTORS® can use the new .REALTOR domain.
Should you get one? If you get one what do you do with it? What does it do for your marketing?
The Rules
- Claiming .REALTOR domain names are first-come, first-served. At minimum,
- Only members of the NATIONAL ASSOCIATION OF REALTORS® (NAR) and The Canadian Real Estate Association (CREA) can use the .REALTOR domain
- Members must use their first, last or full name in their domain name as it is in their NAR or CREA membership record
Either your full first or full last name must come directly before .REALTOR.
Can I use just my first name? Yes i.e. Robert.REALTOR
Can I use just my last name? Yes i.e. Anderson.REALTOR
Can I use my middle name? Must be used with first or last name only i.e. JohnAnderson.REALTOR (where middle name is John)
Can I use my nickname? Can use nicknames for your formal first names as our system accepts over 1 million common nicknames i.e. Bob.REALTOR orBobAnderson.REALTOR
Can I use my initials? Must be used with last name, not as a standalone i.e. RAnderson.REALTOR
Can I use words or a phrase before my name? Can use as long as it is appropriate i.e. TeamAnderson.REALTOR or SellwithBob.REALTOR
Can I use numbers? Yes, before or after your name i.e. Robert1.REALTOR or 21RAnderson.REALTOR
The number one reason to register a .REALTOR domain is so no one else can, but other than that I do not see any benefit.