Limelight Marketing writes weekly guest blog posts about Realtor Marketing for the Real Estate Weekly website; one of the leading real estate websites in Vancouver. This weeks post was titled SEO for Realtors: The Good, the Bad and the Ugly. Following is a brief summary. You can read the whole article by visiting the REW website by clicking here.
The “Good” Things to Do for SEO
Blogging: Blogging is one of the most important tasks you can undertake.
Sitemap: Make sure your sitemap is submitted to Google Webmasters.
Analytics: Set up your Google Analytics so you can monitor visitors to your website and their activities while visiting.
Page titles/descriptions: Add page titles and descriptions using keywords and phrases that best describe the communities you work in and the types of real estate you sell.
The “Bad” Things Not to Do
Hiring an SEO amateur: Employing an amateur to optimize your website is like hiring your neighbour’s teenage son who is taking a high-school auto mechanic course to fix the brakes on your family car.
Duplicating content: Buying content for your website runs the risk of the content being duplicated across many websites and Google will penalize your ranking.
The “Ugly” Things to Avoid
Unnatural links: Buying links from unknown websites was popular a few years ago, but recent Google algorithm changes actually punish websites that have “unnatural links” coming in to a website.
Believing the marketing hype: Falling for SEO claims to get your website on page one is like believing in the tooth fairy.
Read more by visiting the REW website by clicking here.