Top 10 Google Quality Guidelines To Help Google Find, Index and Rank Your Site

By February 8, 2019 April 15th, 2019 SEO, Website Design

I found an interesting article in Google Webmaster Guidelines that I want to share with you. You can read the article by clicking here.

From the article “These quality guidelines cover the most common forms of deceptive or manipulative behavior, but Google may respond negatively to other misleading practices not listed here. It’s not safe to assume that just because a specific deceptive technique isn’t included on this page, Google approves of it. Webmasters who spend their energies upholding the spirit of the basic principles will provide a much better user experience and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit.”

Basic principles

  • Make pages primarily for users, not for search engines.
  • Don’t deceive your users.
  • Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that competes with you, or to a Google employee. Another useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?”
  • Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.

Top 10 Specific Quality Guidelines

Avoid the following techniques:

  1. Automatically generated content
  2. Participating in link schemes
  3. Creating pages with little or no original content
  4. Cloaking
  5. Sneaky redirects
  6. Hidden text or links
  7. Doorway pages
  8. Scraped content
  9. Participating in affiliate programs without adding sufficient value
  10. Loading pages with irrelevant keywords

And here are three more to add to the list:

  1. Creating pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware
  2. Abusing rich snippets markup
  3. Sending automated queries to Google