How can I attract new clients consistently?
As a Realtor, this is likely one of your most recurring questions. It’s vitally important to the success of any business, because without a steady stream of clients, you’re out of business!
The Mystery of Marketing
For many of us, marketing is a real mystery. We don’t know exactly how it works. We’re not sure what will be most effective for us. And we sure have no idea where to start. For many professional service businesses, the most common response is to do the very best job they can and hope they get referrals from satisfied clients. As a result it can often take a long time to get much momentum in attracting new clients.
The Good News
The good news is that the process of attracting new clients and developing and implementing a marketing plan for your business is not nearly as difficult as it may seem. The core of marketing is very simple: It’s about communicating the value of what you offer to those who can benefit the most. But even that can seem daunting if you don’t know how and where to communicate that value.
We take a phased approach to assessing your marketing needs, developing a strategy and detailed roadmap, then – if desired – helping you implement. Some clients like the up-front help with strategic thinking and planning, then take it from there. Others want the extra help that the hard work of execution requires. We go at your pace, based on your business needs, constraints, timing, and budget.
Here’s what you get:
- A written strategy, based on data collected through the best combination of methods for your firm: individual meetings with key players, team meetings, extant materials analysis, market research, client interviews, etc.
- A detailed action plan, outlining a customized marketing system that will generate a steady stream of clients to your firm.
Critiquing Your Marketing Materials
We critique a sampling of your marketing materials focusing on 5 key areas including:
- Value – how useful are your materials to your target audience?
- Differentiation – how well do your materials tell prospects why they should choose you?
- Copy – how well does the copy resonate with your target audience? Is your offer useful to prospects?
- Design – how well do you integrate your marketing message throughout all your marketing materials?
- Presentation – how professional do they look?