How To Get A (whacko) Google Review Removed

By Testimonials

Great blog post on a website called Gather Up. Click here to read the entire post.  In short here are the steps:

How to flag a review for removal

  1. Navigate to business.google.com, login and locate your business
  2. Select Reviews from the left hand menu
  3. Scroll to the appropriate review and remove any owner response you may have left
  4. Click on the 3 dots in the upper right of the review and select “Flag as inappropriate”
  5. You will be presented with a dialog box noting that the review must violate Google’s content policy. Click Continue
  6. A final dialog box asking what is wrong with this review will be presented. The choices do not match the stated reasons very well so select “Offensive or sexually explicit” and click Report

Because these flagged requests are actively reviewed, there is no need to flag the review multiple times.

Google will email the status of your request

One of the significant advantages of reporting your reviews via the Google My Business Dashboard is that you will receive communication from Google as to the status of the request.

Click here to read the entire post

Personal Branding: The Complete A to Z Guide to Doing It Right

By Branding

This is a great Infographic created by Placester.com. Read the entire article by clicking here.

You have to remember that your personal brand already exists. People Google you when they are considering hiring you, or they look for references online when they are thinking about buying from you. If nothing exists, that can have as much of an impact as having the wrong information show up. Just like the clothes you wear, how you communicate, the ideas you share, and the things you create, your footprint in the world represents you regardless of what you think.”

“Your brand is what people say about you when you’re not in the room.”

— JEFF BEZOS

Read the entire article by clicking here.

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How Much Should Realtors® Spend on Real Estate Marketing?

By Realtor Marketing

Icenhower Coaching and Consulting has written a great article about how much Realtors® should spend on marketing. The rule of thumb for real estate marketing spending is 10% of your GCI (gross commission income). This applies to an individual agent or a team and includes money spent on marketing and lead generation. This is an old, tried and true standard that has been around for years. It still holds true today! The general advice is to hold your marketing budget at around 10% of your GCI.

New to Real Estate?

Icenhower addresses new Realtors marketing budget “If you are just starting off in real estate, your GCI might not be 10%. In fact, you may have no income for the first several months. If your GCI is literally at zero, then you will have no money to spend on marketing. There are things you can be doing that are virtually free, monetarily. That said, you have time to spend. You can knock on doors, you can be in touch with your SOI, and be doing lead generation activities until you begin to make money.”

This article is a good read for all Realtors®.

 

How to Optimize Real Estate Web Pages for SEO and Improve Rankings in Google

By SEO, Website Design

There is a great post on Wordtracker.com about optimizing web pages. This is a recap, but I recommend reading the post.

Make your URLs read well

Your URL should be readable to a human and make sense. It doesn’t need to be perfect English, but at a glance the content that you would expect to see on the page should be clear. A good test is to see if your URL reflects your page title.

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Tips For Realtors When Designing a Logo

By Branding, Logos, Realtor Marketing

• Good logos are designed in black and white first. Colour comes later.
• Good logos have unique shapes that quickly differentiate you. Your name in the right font is a shape and can be a logo.
• The shape must be simple, clean and quick.
• Logos should have staying power. Avoid trendy stuff.
• Is your logo scalable? Will it work on a business card and the back of a bus?
• Pick a colour combination that doesn’t just work today but will maintain its appeal and meaning over time.

From our experience designing a logo is the hardest thing we do as our clients do not know what they want, but they definitely know what they don’t want based on what we design. Many times a logo literally pops out from the combination of the fonts, colour and slogan that we have designed.

If you hire a freelance designer through an online service or a local company expect to get what you paid for.

You can learn more bu visiting our logo page by clicking here.

Open House Tips for Realtors®

By Open Houses, Prospecting, Realtor Marketing

I have written before about open houses and while I cannot speak for every city, every market, every country and every price range I can’t imagine why a Realtor would not hold an open house.

To be fair and balanced in this blog the arguments against open houses are usually:

  1. Open houses rarely sell houses. (see next paragraph)
  2. Open houses benefit agents. (exactly why you should have them)
  3. Open houses are a security risk. (the best reason I must admit, but handled at the end of this post)
  4. Open houses attract neighbours and browsers. (who want to have their friends buy your house!)

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Sponsoring Golf Holes For Realtors®

By Advertising, Marketing Strategy, Realtor Marketing

I have been in a lot of golf tournaments and I am always amazed at how many companies sponsor golf holes, usually at great expense and all they get is a little sign. What if you were actually at the golf hole?

I like the idea of the sponsor actually sitting at the hole – in person. Then make it fun for the golfers.

  1. Set up a couple of croquet wickets as a putting course on the tee and have the teams “putt through” while they wait to go.
  2. Take a video, digital photo or Polariod photograph of the foursome and ask for their email address so you can send it to them. Or play the video at the banquet.
  3. Mail them a framed photo.
  4. Have each foursome drive marshmallows or cotton swabs while they are waiting. Farthest drive gets a prize from you–visor, club cover, etc.

Imagine the impact you would make over just having a sign.

For All Realtors® – Advertising Headlines for Home Ads

By Advertising, Realtor Marketing

Writing copy for home ads can be one of the most difficult aspects of marketing a home and finding the right headline is critical to capture the attention of the target market you are trying to reach.

Here are a few to get you going on the right track:

LANDSCAPING
Right out of Better Homes & Gardens
Think Garden!
The War of the Roses
Stop to Smell the Flowers
Made in the Shade

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