How Many Words Does a Blog Post Have To Be?

By | Blogging

wrote a great blog post on Active Rain about this? Tammy states “The longer the post is, the better it’s laid out, and the more exhaustive in its information and authority, the more Google will find value in it and rank it well. Then when people come to the page, they can pick and choose what they want to read about and move on. But the next person may choose something else in the article to stop and ponder while the next person may actually read every word.”

So does every post have to be 2,000 words? Tammy says not really. “Sometimes, the words just flow and you need to say it all! That’s great! THAT’S the post you monetize and share over and over again. It’s okay to have a few short posts, especially if they are about events, local news, market reports, etc.. but then there are those posts that you feel should win an award!”

Where does the 2,000 word recommendation come from?

Tammy says “Well, it’s authority. Google knows just about anyone can throw out a couple hundred words. If you took the time to create a post with at least 2000 words, they assume it’s not garbage and they might rank it. If it turns out to be fluff and garbage, they will slowly start to de-value it. But if it’s NOT garbage and people actually like it, read it, stay on the site and page longer and comment on it, Google will assume it’s good information AND that the information in the post is ACTUALLY what the title and metadata say it’s about (no click-bait here). The more you promote it and talk about it and link to it and share it, the more important it will be.”

In my opinion a short post with a great title like “Vancouver New Listings for Houses For Sale” and a brief report about the new listings is sustainable and if you write short posts regularily you will be way ahead of your competitors who publish one 2,000 word blog post per year and more likely to be on page one of a Google search for “Vancouver New Listings”. Find the sweet spot in blog post length that inspires you to post more often. Make sure your title reflects what people are searching for and re-use the title words in the blog post as reinforcement.

The truth is not many Realtors blog so if you do your website will slowly rise to the top of the ranking.

Read Tammy’s blog post here.

 

Google Confirms Speed Update is Rolling Out

By | SEO

Google confirmed that the Speed Update scheduled for July is now rolling out for all users. This means page speed is now being used as a ranking factor in the mobile search results.

In their original announcement back in January,  Google said that only a small percentage of queries would be impacted, “those that deliver the slowest experience to users”. Slow pages may still rank highly if they have high quality, relevant content.

The move is separate from mobile first indexing and will affect all mobile sites, including those that haven’t yet officially been moved over to mobile-first indexing.

Google doesn’t give a specific speed metric that your site should be aiming for and John Mueller said sites could improve incrementally, so small gradual improvements to slow sites can help rankings.

Google has plenty of tools to help you improve your page speeds.

Test My Site is a simple to use mobile speed testing tool which gives a a general rating and an estimated percentage visitor loss figure due to loading speed.

The Page Speed Insights tool will test your mobile and desktop speeds and give suggestions for how to improve. See the Wordtracker case study on how we improved our speeds using this tool.

Google also refers users to their Lighthouse tool and the Chrome User Experience Report to analyse a page’s performance.

New Realtor® Branding Guidelines Format

By | Branding, Collateral, Design

When we create new branding for clients we always provide a document called Visual Identity Guidelines so our clients and printers know how to implement their new look and they can share their logos and branding with  other service providers. Here is a sample of what we provide. Click here to view.

You can view a Flip Book of our new Branding Guidelines format below:

Click the Enlarge button  in the bottom menu for optimum viewing.

90 Days To Real Estate Success

By | Marketing Strategy, Realtor Marketing

Over the past 16 plus years of working with Realtors® I have been part of and seen dozens of different approaches to starting a career in real estate; some successful and some not. Like any business, the most important things when starting as a Realtor® is to have a marketing plan and a budget. Getting your license is the easy part. Creating a viable, sustainable business is where the hard work is required.

I learned a long time ago that it takes about 90 days for any marketing initiative to bear fruit which means whatever is happening in your business today is the result of what you were working on 90 days ago. With that theory in mind, I think you need 90 days to launch or relaunch a real estate career. It is tempting to try and do everything in the first week, but a measured approach with weekly milestones will ensure you’re not missing any key steps, that you are building towards a goal and you are implementing a plan rather than flying by the seat of your pants.

I compiled ideas from many different sources and added my own experience to create this E-Book titled 90 Days To Real Estate Success. It reflects the measured approach I recommend and while the tasks and events are laid out by week, they are not etched in stone. Use this as a guideline to ensure you lay a strong foundation for your real estate business. If you need some help along the way please call Mike Blaney at 604-618-5512 or 1-800-568-8338.

You can view the E-Book using the flip book viewer below. There is an option to download the pdf, but you can also click here for your own pdf copy.

Click the Enlarge button  in the bottom menu for optimum viewing.

Build Your Own Ubertor Website

By | Realtor Marketing, Responsive Websites, Website Design

We think Limelight is the first company to provide a tool for a Realtor to design and build their own website.  The flip book below displays all of the options for a great website. We actually have a website called Limelight Website Options that is a live display of all of these features and you can actually choose all of the components from the Build Your Own Ubertor Website web page, submit the form, get a Photoshop version of the site emailed to you by the next day and on approval we can have the first reveal of your website to you within 24 hours. Or call us at 604-618-5512 or 1-800-568-8338 and we will walk you through the process.

Click the Enlarge button  in the bottom menu for optimum viewing.

Realtor Branding, Marketing Services and Collateral Marketing Material Booklet

By | Branding, Collateral, Direct Mail, Listing Presentations, Prospecting, Realtor Marketing

We are very proud of our new booklet featuring our services including Realtor Branding, Marketing Services, Collateral Marketing Material, Blogging and Listing Optimization and want to share it with you. The prices are for budget purposes only as we will provide a firm proposal for services once we learn more about your needs. Call us at 604-618-5512 or 1-800-568-8338 for more information. You can see sample of our branding by clicking here.

Click the Enlarge button  in the bottom menu for optimum viewing.

Custom Design Your Ubertor Website and Save!!!

By | Realtor Marketing, Ubertor, Website Design

You can spend hours looking through our websites on Pinterest trying to identify the options you want on your website or you can visit our Limelight Website Options website to review almost every bell and whistle we offer and place your order for a custom design using our Build Your Own Ubertor Website page.

How does it work?

Limelight Starter websites include the standard following features:

  1. A top masthead or header area
  2. Scenic or real estate related banners
  3. Featured Listings
  4. Call to Action buttons linked to the appropriate pages
  5. Testimonial slider
  6. A widget of your choice
  7. Footer

Click here to learn more about our Starter websites. We have 4 examples on this page, but they are more guidelines than fixed templates.

The Process

  1. Select one of our professionally designed headers (The order form can be viewed by clicking here.)
  2. Choose from our rotating banner options
  3. Pick a call to action style to drive prospective customers to become leads
  4. Pick a featured listing style to showcase your listings!
  5. Pick a testimonial style to showcase what your clients are saying
  6. Choose a footer style that will be seen on every page
  7. Select one widget to enhance your websites’ effectiveness
  8. Enter you contact info and submit your selections and leave the work to Limelight.

You can also use our Limelight Website Features site for larger versions of the widgets and features to help in making your choices. Click here to visit the website.

The order form can be viewed by clicking here.

How do you save?

The first 5 orders receive a 15% discount off the $1299.00 price for a savings of $190.85. You pay only $1,104.15.

Check Out Our New WordPress Site Maintenance Service

By | Responsive Websites, Wordpress

Now that we have more than 50 clients using WordPress websites it is time to offer a formal monthly support service. We have been providing many of the following services at no charge, but the amount of time to monitor all of the sites is starting to cut into our regular business so we  are introducing a WordPress support service for our clients that will formalize the services and provide better access to Limelight.

Our new WordPress Site Maintenance Service includes the following services:

Read More

NEW Virtual Assistant Service For Ubertor Website Users

By | Marketing Strategy, Realtor Marketing, Ubertor

Life as a Realtor® means unpredictable demands on your time and a few things can suffer; listings are late getting on your website, they are not optimized, your open house feature sheet is the MLS sheet and your website is out of date and barely ranking in searches.

Over the last 16 years of working with Realtors® we have helped hundreds of clients by providing the following ad hoc services:

  1. Updating their websites with new content and  photos
  2. Creating eye-catching colour feature sheets for open houses
  3. Creating effective Just Listed and Just Sold postcards
  4. Blogging to improve search rankings
  5. Adding listings that are optimized and have a chance of appearing on page 1 of a search for the address

We know these services are so important to your business that we have bundled everything you need into a monthly package that will free you up to do the important things for your clients. None of these plans are cast in stone so we can custom tailor the services to meet your needs.

Some of the services included are:

  • Updating content on your website as required
  • Listing optimization
  • Branded Open House Feature Sheet
  • Real estate blog posts
  • Stylized listing photo for Facebook and Twitter
  • Search result monitoring

Check out a comparison of the three plans we offer by clicking here.

Check out the Basic Plan by clicking here.

Check out the Regular Plan by clicking here.

Check out the Deluxe Plan by clicking here.

To order click here.

Read More