How Top Agents Are Using Review Sites To Grow Their Business

By Marketing Strategy, Prospecting, Realtor Marketing

Realtor reviews on social media leave a lot to be desired. Not only is every agent sporting a nearly perfect five stars on Facebook, but for realtors, acquiring leads from their friend list is a near-impossible endeavour. This is why social media marketing is a pay-to-play game, but it doesn’t guarantee any sales.

Realtor review sites are changing the game in terms of how buyers and sellers find their agents, and how agents get leads.

Along with peer recommendations, review sites like Yelp and Rate-My-Agent.com are where most people start their search for realtors in a new area, a new property type, or when first getting into the market. A survey by BrightLocal found, 76% trust online reviews as much as recommendations from family and friends.

Why? Most trustworthy sites require current reviews, showcasing the agent is active and busy in their area. As well, consumers see realtor review sites as a third-party reference to get honest reviews of realtors, before meeting them.

Moving forward, these sites are the number one source for new leads from prospective buyers and sellers.

For agents, review sites are far more than just a place to have a smiling, profile photo. Not only does it boost agent search-engine optimization (SEO) by attaching their name to a credible site with a lot of traffic, it allows customers to find agents they otherwise may have never heard of.

Like it or not, realtor profiles exist on these sites (with accompanying negative reviews) without their knowledge. According to stats published by the leading realtor review site, Rate-My-Agent.com, 19% of the reviews are 1-star while 71% of the reviews are 5-star.  Clearly there is a gap between social media reviews and actual client satisfaction. The inclusion of honest, critical reviews by independent agent review sites is a clear indication of credibility and consumers recognize this.

Agents need to get listed on a trusted review site or risk missing out on potential clients. A complete profile with agent interaction is far more likely to acquire business than a photo-less page that was generated by an angry ex-client with a negative review.

Agents should also reply to reviews; showing both active engagement and professionalism, as well as have the ability to reach out to anyone who may have questions, or has posted a less-than-stellar review.

So here’s a quick action plan for agents looking to grow their business with reviews:

  1. Choose a realtor review site. Our recommendation is Rate-My-Agent.com because it’s free, gets found in the search engines, and is super easy for your clients to post a review on.
  2. Post your profile with accurate contact details and a current headshot.
  3. Collect reviews by requesting a review from all your past clients.
  4. Integrate displaying and requesting reviews into your client acquisition and retention processes.
  5. Reply quickly to reviews when they are posted to showcase your professionalism and attentiveness.

You’ll be surprised how fast you start earning new clients and wonder why you didn’t start earlier!

Improve Your Website Local Ranking on Google With Google My Business

By SEO

There is a great article in Google My Business Help about how to improve your local search results. Read the article here. If you have not already applied and set up Google My Business this should be the next thing you do. Click here to apply. https://www.google.com/business/ With a Google My Business Account, you get more than a business listing. Your free Business Profile lets you easily connect with customers across Google Search and Maps. You can post photos and offers to your profile to show what makes your business unique, and give customers reasons to choose you every time. Your customers are ready to connect – by calling, messaging or leaving reviews. Now, with more ways to transact, you can do more business.

Here is a small business guide to setting up Google My Business. Click here.  Or read the Headway Capital guide. Click here.

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The Impact Staging Your Home Has On Your Sale Price

By Open Houses, Realtor Marketing

This was an interesting post by Keeping Current Matters.

  • The National Association of Realtors surveyed their members & released the findings of their Profile of Home Staging.
  • 62% of seller’s agents say that staging a home decreases the amount of time a home spends on the market.
  • 50% of staged homes saw a 1-10% increase in dollar-value offers from buyers.
  • 77% of buyer’s agents said staging made it easier for buyers to visualize the home as their own.
  • The top rooms to stage in order to attract more buyers are the living room, master bedroom, kitchen, and dining room.

 

Top Days to List Your Home

By Marketing Strategy, Realtor Marketing

ATTOM Data Solutions analyzed more than 29 million single family home and condo sales over the past eight years to determine the top days to list your home for sale.

The top five days to list your home brought in a 10% premium over market value and are all in either May or June!

“Families start their home search when they know their kids will be out of school and when the weather is ideal for home viewing and moving, giving home sellers an upper hand in price negotiations.”

Source: Keeping Matters Current

Google Voice Search Is Changing The Way Buyers Search For Homes

By Blogging, Marketing Strategy, Realtor Marketing

In an article on the Active Rain website written by By citing a study by Bright Local

  • 58% of consumers have used voice search to find local business information in the last 12 months.
  • 46% of voice search users look for a local business on a daily basis
  • 27% visit the website of a local business after making a voice search
  • 76% of smart speaker users perform local searches at least weekly—with 53% searching using these devices every day

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MailChimp vs Constant Contact: Which one is better?

By Prospecting, Realtor Marketing

Great post on MailMunch comparing these to Contact Management solutions.

MailChimp and Constant Contact are two of the most popular email marketing service providers .

It can be difficult to decide which one to choose if you’re not familiar with them.

That’s why we are comparing both tools in this post and explaining in full detail what they have to offer.

Features and functionality

Both MailChimp and Constant Contact are rich in features and functionality that can help you become an expert at email marketing.

However, there are some differences that are worth discussing in this chapter.

The article goes on to detail the pros and cons:

Features and functionality

Importing contacts

Read more here.