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How to Create a Real Estate Video in 5 Easy Steps

By Realtor Marketing

Keeping Current Matters has published an excellent blog post providing 5 steps for making a real estate e video. Click here to read the post.  From their post:

Ready or not, video is quickly taking over the world of real estate.

From listing tours to personalized emails, there’s no doubting just how important and effective it can be for communicating with your sphere.

In fact, new real estate video statistics show that viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.

For most agents, the hardest part of video is knowing where to start. Which is why we made it easy to create your own real estate videos in just 5 simple steps.

Lights. Camera. Action!

Should Realtors® Use Video to Market Their Listings?

By Marketing Strategy

While all real estate markets are different and the type of real estate you sell may influence your decision, but here are 3 links to studies that make using video a smart move.

73% of homeowners say they are more likely to list with an agent who uses video (NAR)
403% more inquiries are driven from listings with video (NAR)
51% of home buyers use YouTube as their number one destination for a search (NAR)

Remember that your use of videos is more about marketing you and making your marketing stand out versus selling the house. However, videos expand the market area for your listing.

Website Makeover For the Walker Ottawa Real Estate Team

By Realtor Marketing

We are excited to unveil a website makeover for Walker Ottawa that will start a trend in 2022. What’s new? No drop down menus. Why? Because our studies have shown that visitors go not go back to the main menu and visit every sub-menu. By extending the page the visitor is exposed to all of the content increasing the time spent on the site and a better chance to make a good impression.. We also used a lot of images and created defined rows of information.

Check out our portfolio of other websites and collateral marketing material we have designed. https://www.limelightmarketing.ca/our-portfolio/

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The best time to post on Instagram, Facebook, Twitter and LinkedIn in 2021

By Social Media

According to Hootsuite, who should know the answer to this, it is early morning weekdays that are your best bet. (Read More)

The best time to post on Facebook

The best time to post to Facebook is at 6:15 AM and 12:15 PM PST on weekdays, for the Hootsuite social media team.

The best time to post on Instagram

The best time to post to Instagram is anytime between 8 AM-12 PM or 4-5 PM PST

The best time to post on Twitter

The best time to post to Twitter is weekdays between 6-9 AM PST

The best time to post on LinkedIn

The best time to post to LinkedIn is weekdays between 8-11 AM PST

Photo courtesy of howtostartablogonline.net

The Essential Local SEO Strategy Guide

By SEO, Ubertor, Wordpress

I recently read a great post about local SEO strategy from MOZ Pro. You can click here to read the whole post.

According to MOZ. local SEO is “Local SEO is the practice of optimizing a business’s web presence for increased visibility in local and localized organic search engine results. Proximity, prominence, and relevance are the three pillars of local search. Local SEO employs a wide array of technical and creative efforts to convince search engines that a business should be prominent in their results as a relevant answer to online searchers in close proximity to each business location.” Also imporant to note “a Google representative stated in 2018 that 46% of Google’s searches have a local intent.” We can only assume that it is much higher now.

I encourage you to read this post.

90 Days to Real Estate Success For New and Experienced Realtors®

By Prospecting, Realtor Marketing

Over the years working with new Realtors® I notice there was no roadmap to ensure they covered all the steps to be a successful Realtor® so I broke down all of the tasks, prioritized them and added a recommended time frame.

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Click here for a pdf version.

15 Real Estate Marketing Ideas for 2021

By Realtor Marketing

Read an interesting blog post on Renderforest.com with some great marketing ideas. You can read the entire blog post by clicking here.

“No matter if you’re just starting your real estate business or have been in the market for years, you need reliable and practical real estate marketing ideas to showcase your listings and get more leads.

Most real estate agents have learned the hard way that plain descriptions of properties no longer work. If you want your success to last, you’ll need to be more proactive with your business plan and more creative with your advertising.

Statistics show that 92% of buyers use the internet to start their house-hunting journey. Once you learn how to harness the enormous potential of digital marketing, your real estate business will begin its exponential growth.”

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