Category

Prospecting

Open House Tips for Realtors®

By Open Houses, Prospecting, Realtor Marketing

I have written before about open houses and while I cannot speak for every city, every market, every country and every price range I can’t imagine why a Realtor would not hold an open house.

To be fair and balanced in this blog the arguments against open houses are usually:

  1. Open houses rarely sell houses. (see next paragraph)
  2. Open houses benefit agents. (exactly why you should have them)
  3. Open houses are a security risk. (the best reason I must admit, but handled at the end of this post)
  4. Open houses attract neighbours and browsers. (who want to have their friends buy your house!)

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Innovative New Buyer-Centric Website For Ottawahomes.com

By Prospecting, Realtor Marketing, Responsive Websites, Website Design, Wordpress

I have visited thousands of website in the last 18 years and I think is the first buyer-centric website, at least in Canada. Yes, a website designed to attract buyers. If this is the only website targeting buyers there is little or no competition. As Realtors® you know the pros and cons of working with sellers and buyers and there are fewer Realtors® wanting to work with buyers than sellers, but the Walker Ottawa team see things a bit differently. Click here to view the live website.

The concept was to make it as easy as possible for a buyer to drill down to the home, condo or townhouse of their dreams.

On the Home Page you have three choices. Are you looking for a house, townhouses or condo? That’s it!

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How Top Agents Are Using Review Sites To Grow Their Business

By Marketing Strategy, Prospecting, Realtor Marketing

Realtor reviews on social media leave a lot to be desired. Not only is every agent sporting a nearly perfect five stars on Facebook, but for realtors, acquiring leads from their friend list is a near-impossible endeavour. This is why social media marketing is a pay-to-play game, but it doesn’t guarantee any sales.

Realtor review sites are changing the game in terms of how buyers and sellers find their agents, and how agents get leads.

Along with peer recommendations, review sites like Yelp and Rate-My-Agent.com are where most people start their search for realtors in a new area, a new property type, or when first getting into the market. A survey by BrightLocal found, 76% trust online reviews as much as recommendations from family and friends.

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MailChimp vs Constant Contact: Which one is better?

By Prospecting, Realtor Marketing

Great post on MailMunch comparing these to Contact Management solutions.

MailChimp and Constant Contact are two of the most popular email marketing service providers .

It can be difficult to decide which one to choose if you’re not familiar with them.

That’s why we are comparing both tools in this post and explaining in full detail what they have to offer.

Features and functionality

Both MailChimp and Constant Contact are rich in features and functionality that can help you become an expert at email marketing.

However, there are some differences that are worth discussing in this chapter.

The article goes on to detail the pros and cons:

Features and functionality

Importing contacts

Read more here.

 

A Google My Business Guide For Realtors

By Marketing Strategy, Prospecting, Realtor Marketing

Wordtracker published an excellent post about how to use Google My Business to achieve the best results. The Infographic below was designed by Headway Capital.

Google My Business is a powerful tool for business and a way to stand out from the local competition. You can control what appears about your business on the search results, present key information and manage your brand reputation.

With 80% of customers using search engines for local information and 70% of customers visiting a store or making a purchase after a search, it’s a really effective way to get your business visible and translate online searches into actual visits and sales.

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Open House Tip # 1 – Sell the House to Buyers

By Open Houses, Prospecting, Realtor Marketing

Home Features Signs

If you are a Realtor reading this it might seem obvious that you should sell the house to the potential buyers, but are you doing it effectively?

Other than the owner you know more about the house than anyone else and you may have put some of the information into a Feature Sheet or an Enhancements and Improvements Sheet, but when the person most interested in buying the home is walking through it are they going to appreciate all of the subtleties of the home?

If you are walking them through the house and remember all of the features you can point them out, but here is a better idea.

Type or write out the features on a small, plain index card or tent card and place or tape the Feature Signs around the house.

For example if there are self-closing drawers in the kitchen you could have a card that reads “I am self-closing – Try Me” taped to the drawer. If a closet door leads to extra large storage space place a sign on the door that reads “More than a closet – 80 square feet of storage“.

Think of all of the buyers that wander through houses appreciating only the tip of the iceberg.

 

Six Tips For Realtors® To Make Open Houses A Marketing Opportunity

By Marketing Strategy, Open Houses, Prospecting

In real estate marketing one of the most debated topics is whether an open house is a useful marketing tool for selling the house and or gaining leads for the Realtor®. While I am not a Realtor® I have dozens of clients who swear by them to sell a house and generate leads using tools and techniques like the ones below.

For a Realtor® an open house is a time saver. You can show the house to prospective buyers without having to disrupt the homeowner through the week. Many Realtors® drive their clients to open houses on weekends as they do not have to make an appointment and can cover a lot of ground. So an open house can actually save you time.

If you are going to hold an open house then this article gives you 6 ideas that you can implement to make opens more effective at selling the house and generating leads.

Click Here For a PDF Version

1) OPEN HOUSE DIALOGUE

When you are at an open house you are going to be speaking to the most qualified prospects you will ever meet. 9 out of 10 times they are going to buy or sell a house eventually. Here are some of the questions you should ask them:

1) What brought you to our open house today?
2) How long have you been looking?
3) Are you currently working with other Realtors?
4) When would you like to be in your new home?
5) What price range are you looking for?
6) How long have you been searching for a home?

Ask them if you could add them to your email list and possibly send them links to properties they might be interested in. Then ask them if they would be interested in working with you.

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