We recently completed two real estate Landing Pages for the Fincham Team of Magnetawan, ON. One is strictly for new listings in Muskoka and the other is for new listings in the Parry Sound area. These sites will be supported by blogging, Adwords and Social Media advertising.
A while back we wrote an E-book titled How to Make Real Estate Direct Mail More Effective.
What are the top 3 ways to improve the effectiveness of your direct mail program?
#1: Use Headlines That Grab Attention
#3: Mix it Up
Click here to download the E-book. How to Make Real Estate Direct Mail More Effective
Great post on MailMunch comparing these to Contact Management solutions.
MailChimp and Constant Contact are two of the most popular email marketing service providers .
It can be difficult to decide which one to choose if you’re not familiar with them.
That’s why we are comparing both tools in this post and explaining in full detail what they have to offer.
Features and functionality
Both MailChimp and Constant Contact are rich in features and functionality that can help you become an expert at email marketing.
However, there are some differences that are worth discussing in this chapter.
The article goes on to detail the pros and cons:
Features and functionality
Wordtracker published an excellent post about how to use Google My Business to achieve the best results. The Infographic below was designed by Headway Capital.
Google My Business is a powerful tool for business and a way to stand out from the local competition. You can control what appears about your business on the search results, present key information and manage your brand reputation.
With 80% of customers using search engines for local information and 70% of customers visiting a store or making a purchase after a search, it’s a really effective way to get your business visible and translate online searches into actual visits and sales.
Home Features Signs
If you are a Realtor reading this it might seem obvious that you should sell the house to the potential buyers, but are you doing it effectively?
Other than the owner you know more about the house than anyone else and you may have put some of the information into a Feature Sheet or an Enhancements and Improvements Sheet, but when the person most interested in buying the home is walking through it are they going to appreciate all of the subtleties of the home?
If you are walking them through the house and remember all of the features you can point them out, but here is a better idea.
Type or write out the features on a small, plain index card or tent card and place or tape the Feature Signs around the house.
For example if there are self-closing drawers in the kitchen you could have a card that reads “I am self-closing – Try Me” taped to the drawer. If a closet door leads to extra large storage space place a sign on the door that reads “More than a closet – 80 square feet of storage“.
Think of all of the buyers that wander through houses appreciating only the tip of the iceberg.
In real estate marketing one of the most debated topics is whether an open house is a useful marketing tool for selling the house and or gaining leads for the Realtor®. While I am not a Realtor® I have dozens of clients who swear by them to sell a house and generate leads using tools and techniques like the ones below.
For a Realtor® an open house is a time saver. You can show the house to prospective buyers without having to disrupt the homeowner through the week. Many Realtors® drive their clients to open houses on weekends as they do not have to make an appointment and can cover a lot of ground. So an open house can actually save you time.
If you are going to hold an open house then this article gives you 6 ideas that you can implement to make opens more effective at selling the house and generating leads.
1) OPEN HOUSE DIALOGUE
When you are at an open house you are going to be speaking to the most qualified prospects you will ever meet. 9 out of 10 times they are going to buy or sell a house eventually. Here are some of the questions you should ask them:
1) What brought you to our open house today?
2) How long have you been looking?
3) Are you currently working with other Realtors?
4) When would you like to be in your new home?
5) What price range are you looking for?
6) How long have you been searching for a home?
Ask them if you could add them to your email list and possibly send them links to properties they might be interested in. Then ask them if they would be interested in working with you.
There are more CRMs for Realtors than you might expect, but they target different production volumes so you have to know which one is best for your business. Here is a breakdown of the CRMs and the level of production.
CRM’s for Low Production Agents
Location marketing platform Uberall surveyed more than 1,000 adults throughout the US to find out how they feel about interactions with chatbots.
Some key findings include:
- 40% are interested in chatbot experiences from brands
- 36% of consumers think chatbot accuracy needs to improve
- 38% of consumers think brands should use chatbots for deals, coupons, and promotions
- Curiously, nearly 60% of those surveyed still lack strong enthusiasm for the technology despite their positive experiences.
36% of consumers think chatbot accuracy needs to improve
When asked what elements of chatbots needed improvement, 43% of respondents said chatbots need to work on their accuracy in understanding what customers are asking or looking for.
Other responses include:
- 27% want chatbots to a get human customer rep involved where needed
- 19% want chatbots to hold a more ‘human’-sounding, natural conversation
- 10% simply want to see more chatbots, saying there are not many opportunities at the moment
For even more data about what consumers think of chatbots, read the full study here.
We are very proud of our new booklet featuring our services including Realtor Branding, Marketing Services, Collateral Marketing Material, Blogging and Listing Optimization and want to share it with you. The prices are for budget purposes only as we will provide a firm proposal for services once we learn more about your needs. Call us at 604-618-5512 or 1-800-568-8338 for more information. You can see sample of our branding by clicking here.
Click the Enlarge button in the bottom menu for optimum viewing.
We introduced the black and white version of the Seller’s Guide a few weeks ago and due to popular demand have a colour version available now.
Are you looking for a marketing tool to attract sellers and get more listings? We have created a seller’s guide template that covers many of the important questions, but we can add your branding and customize it to meet your needs. The photos can be changed to reflect your market and style of homes or condos you specialize in. While we like the white background, but we can change it to any colour you desire. We supply it in a pdf you can email, a printable pdf you can provide a printer and individual pages that you can print yourself.
Further customization is available on an hourly fee. Click here for pricing and order form.