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Should Realtors® Use Video to Market Their Listings?

While all real estate markets are different and the type of real estate you sell may influence your decision, but here are 3 links to studies that make using video a smart move.

73% of homeowners say they are more likely to list with an agent who uses video (NAR)
403% more inquiries are driven from listings with video (NAR)
51% of home buyers use YouTube as their number one destination for a search (NAR)

Remember that your use of videos is more about marketing you and making your marketing stand out versus selling the house. However, videos expand the market area for your listing.