Category

Marketing Strategy

Top Days to List Your Home

By Marketing Strategy, Realtor Marketing

ATTOM Data Solutions analyzed more than 29 million single family home and condo sales over the past eight years to determine the top days to list your home for sale.

The top five days to list your home brought in a 10% premium over market value and are all in either May or June!

“Families start their home search when they know their kids will be out of school and when the weather is ideal for home viewing and moving, giving home sellers an upper hand in price negotiations.”

Source: Keeping Matters Current

Google Voice Search Is Changing The Way Buyers Search For Homes

By Blogging, Marketing Strategy, Realtor Marketing

In an article on the Active Rain website written by By citing a study by Bright Local

  • 58% of consumers have used voice search to find local business information in the last 12 months.
  • 46% of voice search users look for a local business on a daily basis
  • 27% visit the website of a local business after making a voice search
  • 76% of smart speaker users perform local searches at least weekly—with 53% searching using these devices every day

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A Google My Business Guide For Realtors

By Marketing Strategy, Prospecting, Realtor Marketing

Wordtracker published an excellent post about how to use Google My Business to achieve the best results. The Infographic below was designed by Headway Capital.

Google My Business is a powerful tool for business and a way to stand out from the local competition. You can control what appears about your business on the search results, present key information and manage your brand reputation.

With 80% of customers using search engines for local information and 70% of customers visiting a store or making a purchase after a search, it’s a really effective way to get your business visible and translate online searches into actual visits and sales.

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Top 10 Free Lead Generation Ideas for Realtors®

By Marketing Strategy, Realtor Marketing

Like all Realtors®, especially newer Realtors® you depend on leads from a number of sources to build your business. After a number years in business Realtors® typically get about 80 to 90% of their business from people they know (repeat), people they meet and people referred to them, but in the beginning you don’t have the sphere of past clients.

Top 10 Free Lead Generation Ideas for Realtors®

  1. Open houses
  2. Events
  3. Networking
  4. Lunches
  5. Coffee
  6. People you know
  7. Social media
  8. Direct Mail
  9. Door Knocking
  10. Your sphere of influence

Building a real estate business is hard work and you cannot take shortcuts. All of the successful Realtors® have paid their dues and so do you.

 

Giant List of 100+ Marketing Stats Reveals What Actually Works

By Marketing Strategy, Realtor Marketing, Social Media

Jeff Desjardins has assembled the definitive marketing stats for almost anything you could imagine. You can read the post and view the Infographic by clicking here. The actual Infographic is too big to post here, but here are some of the highlights:

Search:

  • The top five search results for a keyword on Google get 70% of the clicks.
  • Google is responsible for 94% of total organic traffic.
  • 75% of people never scroll past the first page of search engine results.
  • 50% of searches are 4 keywords or longer.
  • The top 5 results get 70% of the clicks.
  • Search engines drive 300% more traffic to websites than social media.

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5 Marketing Mistakes Realtors® Make

By Marketing Strategy, Realtor Marketing

Making a list of marketing mistakes that Realtors® make was not much different than a list that all businesses are guilty of. The good news is that you can correct or improve in all 5 of these areas without spending any money or even taking a lot of time.

It starts with a plan of the marketing activities for the coming year that will assist you in meeting your financial objectives, help you target your financial and time resources and act as a blueprint for the rest of your career.

1) NO MARKETING PLAN
A marketing plan defines and prioritizes your target audiences, so you can focus your marketing efforts where they will do the most good. It maps out how you are going to find and attract new clients. It reflects the benefits you offer that will be relevant and appealing to your target audiences. Your positioning is the basis for all your communication materials, advertising and contact points—and it can eliminate inconsistencies in your messaging and materials.

• Write out your marketing plan
• Set marketing goals and objectives i.e. add 4 new prospects to your sphere of influence per month.
• Set aside money for a monthly marketing budget – Start with taking 5% of your past year’s commissions.
• Develop a marketing calendar – a to-do list of all your marketing activities with implementation dates and who’s going to do them.

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Six Tips For Realtors® To Make Open Houses A Marketing Opportunity

By Marketing Strategy, Open Houses, Prospecting

In real estate marketing one of the most debated topics is whether an open house is a useful marketing tool for selling the house and or gaining leads for the Realtor®. While I am not a Realtor® I have dozens of clients who swear by them to sell a house and generate leads using tools and techniques like the ones below.

For a Realtor® an open house is a time saver. You can show the house to prospective buyers without having to disrupt the homeowner through the week. Many Realtors® drive their clients to open houses on weekends as they do not have to make an appointment and can cover a lot of ground. So an open house can actually save you time.

If you are going to hold an open house then this article gives you 6 ideas that you can implement to make opens more effective at selling the house and generating leads.

Click Here For a PDF Version

1) OPEN HOUSE DIALOGUE

When you are at an open house you are going to be speaking to the most qualified prospects you will ever meet. 9 out of 10 times they are going to buy or sell a house eventually. Here are some of the questions you should ask them:

1) What brought you to our open house today?
2) How long have you been looking?
3) Are you currently working with other Realtors?
4) When would you like to be in your new home?
5) What price range are you looking for?
6) How long have you been searching for a home?

Ask them if you could add them to your email list and possibly send them links to properties they might be interested in. Then ask them if they would be interested in working with you.

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90 Days To Real Estate Success

By Marketing Strategy, Realtor Marketing

Over the past 16 plus years of working with Realtors® I have been part of and seen dozens of different approaches to starting a career in real estate; some successful and some not. Like any business, the most important things when starting as a Realtor® is to have a marketing plan and a budget. Getting your license is the easy part. Creating a viable, sustainable business is where the hard work is required.

I learned a long time ago that it takes about 90 days for any marketing initiative to bear fruit which means whatever is happening in your business today is the result of what you were working on 90 days ago. With that theory in mind, I think you need 90 days to launch or relaunch a real estate career. It is tempting to try and do everything in the first week, but a measured approach with weekly milestones will ensure you’re not missing any key steps, that you are building towards a goal and you are implementing a plan rather than flying by the seat of your pants.

I compiled ideas from many different sources and added my own experience to create this E-Book titled 90 Days To Real Estate Success. It reflects the measured approach I recommend and while the tasks and events are laid out by week, they are not etched in stone. Use this as a guideline to ensure you lay a strong foundation for your real estate business. If you need some help along the way please call Mike Blaney at 604-618-5512 or 1-800-568-8338.

You can view the E-Book using the flip book viewer below. There is an option to download the pdf, but you can also click here for your own pdf copy.

Click the Enlarge button  in the bottom menu for optimum viewing.

NEW Virtual Assistant Service For Ubertor Website Users

By Marketing Strategy, Realtor Marketing, Ubertor

Life as a Realtor® means unpredictable demands on your time and a few things can suffer; listings are late getting on your website, they are not optimized, your open house feature sheet is the MLS sheet and your website is out of date and barely ranking in searches.

Over the last 16 years of working with Realtors® we have helped hundreds of clients by providing the following ad hoc services:

  1. Updating their websites with new content and  photos
  2. Creating eye-catching colour feature sheets for open houses
  3. Creating effective Just Listed and Just Sold postcards
  4. Blogging to improve search rankings
  5. Adding listings that are optimized and have a chance of appearing on page 1 of a search for the address

We know these services are so important to your business that we have bundled everything you need into a monthly package that will free you up to do the important things for your clients. None of these plans are cast in stone so we can custom tailor the services to meet your needs.

Some of the services included are:

  • Updating content on your website as required
  • Listing optimization
  • Branded Open House Feature Sheet
  • Real estate blog posts
  • Stylized listing photo for Facebook and Twitter
  • Search result monitoring

Check out a comparison of the three plans we offer by clicking here.

Check out the Basic Plan by clicking here.

Check out the Regular Plan by clicking here.

Check out the Deluxe Plan by clicking here.

To order click here.

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