Table of Contents
Table of Contents
Over the years working with new Realtors® I notice there was no roadmap to ensure they covered all the steps to be a successful Realtor® so I broke down all of the tasks, prioritized them and added a recommended time frame.
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Read an interesting blog post on Renderforest.com with some great marketing ideas. You can read the entire blog post by clicking here.
“No matter if you’re just starting your real estate business or have been in the market for years, you need reliable and practical real estate marketing ideas to showcase your listings and get more leads.
Most real estate agents have learned the hard way that plain descriptions of properties no longer work. If you want your success to last, you’ll need to be more proactive with your business plan and more creative with your advertising.
Statistics show that 92% of buyers use the internet to start their house-hunting journey. Once you learn how to harness the enormous potential of digital marketing, your real estate business will begin its exponential growth.”
Icenhower Coaching and Consulting has written a great article about how much Realtors® should spend on marketing. The rule of thumb for real estate marketing spending is 10% of your GCI (gross commission income). This applies to an individual agent or a team and includes money spent on marketing and lead generation. This is an old, tried and true standard that has been around for years. It still holds true today! The general advice is to hold your marketing budget at around 10% of your GCI.
New to Real Estate?
Icenhower addresses new Realtors marketing budget “If you are just starting off in real estate, your GCI might not be 10%. In fact, you may have no income for the first several months. If your GCI is literally at zero, then you will have no money to spend on marketing. There are things you can be doing that are virtually free, monetarily. That said, you have time to spend. You can knock on doors, you can be in touch with your SOI, and be doing lead generation activities until you begin to make money.”
This article is a good read for all Realtors®.
• Good logos are designed in black and white first. Colour comes later.
• Good logos have unique shapes that quickly differentiate you. Your name in the right font is a shape and can be a logo.
• The shape must be simple, clean and quick.
• Logos should have staying power. Avoid trendy stuff.
• Is your logo scalable? Will it work on a business card and the back of a bus?
• Pick a colour combination that doesn’t just work today but will maintain its appeal and meaning over time.
From our experience designing a logo is the hardest thing we do as our clients do not know what they want, but they definitely know what they don’t want based on what we design. Many times a logo literally pops out from the combination of the fonts, colour and slogan that we have designed.
If you hire a freelance designer through an online service or a local company expect to get what you paid for.
You can learn more bu visiting our logo page by clicking here.
I have written before about open houses and while I cannot speak for every city, every market, every country and every price range I can’t imagine why a Realtor would not hold an open house.
To be fair and balanced in this blog the arguments against open houses are usually:
It’s no secret that I believe that not every postcard needs to be straight to the point and full of boring real estate information. Why don’t you mix it up a bit and add some humour? When sending out a fun postcard it must accomplish 4 things:
I have been in a lot of golf tournaments and I am always amazed at how many companies sponsor golf holes, usually at great expense and all they get is a little sign. What if you were actually at the golf hole?
I like the idea of the sponsor actually sitting at the hole – in person. Then make it fun for the golfers.
Imagine the impact you would make over just having a sign.
Writing copy for home ads can be one of the most difficult aspects of marketing a home and finding the right headline is critical to capture the attention of the target market you are trying to reach.
Here are a few to get you going on the right track:
Right out of Better Homes & Gardens
The War of the Roses
Stop to Smell the Flowers
Made in the Shade
I have visited thousands of website in the last 18 years and I think is the first buyer-centric website, at least in Canada. Yes, a website designed to attract buyers. If this is the only website targeting buyers there is little or no competition. As Realtors® you know the pros and cons of working with sellers and buyers and there are fewer Realtors® wanting to work with buyers than sellers, but the Walker Ottawa team see things a bit differently. Click here to view the live website.
The concept was to make it as easy as possible for a buyer to drill down to the home, condo or townhouse of their dreams.
On the Home Page you have three choices. Are you looking for a house, townhouses or condo? That’s it!