Wordtracker published an excellent post about how to use Google My Business to achieve the best results. The Infographic below was designed by Headway Capital.
Google My Business is a powerful tool for business and a way to stand out from the local competition. You can control what appears about your business on the search results, present key information and manage your brand reputation.
With 80% of customers using search engines for local information and 70% of customers visiting a store or making a purchase after a search, it’s a really effective way to get your business visible and translate online searches into actual visits and sales.
Like all Realtors®, especially newer Realtors® you depend on leads from a number of sources to build your business. After a number years in business Realtors® typically get about 80 to 90% of their business from people they know (repeat), people they meet and people referred to them, but in the beginning you don’t have the sphere of past clients.
Top 10 Free Lead Generation Ideas for Realtors®
People you know
Your sphere of influence
Building a real estate business is hard work and you cannot take shortcuts. All of the successful Realtors® have paid their dues and so do you.
If you are a Realtor reading this it might seem obvious that you should sell the house to the potential buyers, but are you doing it effectively?
Other than the owner you know more about the house than anyone else and you may have put some of the information into a Feature Sheet or an Enhancements and Improvements Sheet, but when the person most interested in buying the home is walking through it are they going to appreciate all of the subtleties of the home?
If you are walking them through the house and remember all of the features you can point them out, but here is a better idea.
Type or write out the features on a small, plain index card or tent card and place or tape the Feature Signs around the house.
For example if there are self-closing drawers in the kitchen you could have a card that reads “I am self-closing – Try Me” taped to the drawer. If a closet door leads to extra large storage space place a sign on the door that reads “More than a closet – 80 square feet of storage“.
Think of all of the buyers that wander through houses appreciating only the tip of the iceberg.
Jeff Desjardins has assembled the definitive marketing stats for almost anything you could imagine. You can read the post and view the Infographic by clicking here. The actual Infographic is too big to post here, but here are some of the highlights:
The top five search results for a keyword on Google get 70% of the clicks.
Google is responsible for 94% of total organic traffic.
75% of people never scroll past the first page of search engine results.
50% of searches are 4 keywords or longer.
The top 5 results get 70% of the clicks.
Search engines drive 300% more traffic to websites than social media.
Making a list of marketing mistakes that Realtors® make was not much different than a list that all businesses are guilty of. The good news is that you can correct or improve in all 5 of these areas without spending any money or even taking a lot of time.
It starts with a plan of the marketing activities for the coming year that will assist you in meeting your financial objectives, help you target your financial and time resources and act as a blueprint for the rest of your career.
1) NO MARKETING PLAN
A marketing plan defines and prioritizes your target audiences, so you can focus your marketing efforts where they will do the most good. It maps out how you are going to find and attract new clients. It reflects the benefits you offer that will be relevant and appealing to your target audiences. Your positioning is the basis for all your communication materials, advertising and contact points—and it can eliminate inconsistencies in your messaging and materials.
• Write out your marketing plan
• Set marketing goals and objectives i.e. add 4 new prospects to your sphere of influence per month.
• Set aside money for a monthly marketing budget – Start with taking 5% of your past year’s commissions.
• Develop a marketing calendar – a to-do list of all your marketing activities with implementation dates and who’s going to do them.
There are more CRMs for Realtors than you might expect, but they target different production volumes so you have to know which one is best for your business. Here is a breakdown of the CRMs and the level of production.
I hear a lot of negative feedback about the effectiveness of open houses, but it may be the way these clients are approaching them. Are they fully prepared to show the home and demonstrate their knowledge? Because almost every open house visitor is a potential client.
There are 5 main topics of interest for someone visiting an open house.
1) What is the price?
It is easy to rattle off the price, but what if you had comparables with you that you used to establish the asking price. I recommend you make a list of houses in the area in the same price range.