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Realtor Marketing

Jan 15
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How Top Agents Are Using Review Sites To Grow Their Business

By Marketing Strategy, Prospecting, Realtor Marketing

Realtor reviews on social media leave a lot to be desired. Not only is every agent sporting a nearly perfect five stars on Facebook, but for realtors, acquiring leads from their friend list is a near-impossible endeavour. This is why social media marketing is a pay-to-play game, but it doesn’t guarantee any sales.

Realtor review sites are changing the game in terms of how buyers and sellers find their agents, and how agents get leads.

Along with peer recommendations, review sites like Yelp and Rate-My-Agent.com are where most people start their search for realtors in a new area, a new property type, or when first getting into the market. A survey by BrightLocal found, 76% trust online reviews as much as recommendations from family and friends.

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Jul 14
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The Impact Staging Your Home Has On Your Sale Price

By Open Houses, Realtor Marketing

This was an interesting post by Keeping Current Matters.

  • The National Association of Realtors surveyed their members & released the findings of their Profile of Home Staging.
  • 62% of seller’s agents say that staging a home decreases the amount of time a home spends on the market.
  • 50% of staged homes saw a 1-10% increase in dollar-value offers from buyers.
  • 77% of buyer’s agents said staging made it easier for buyers to visualize the home as their own.
  • The top rooms to stage in order to attract more buyers are the living room, master bedroom, kitchen, and dining room.

 

May 21
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Top Days to List Your Home

By Marketing Strategy, Realtor Marketing

ATTOM Data Solutions analyzed more than 29 million single family home and condo sales over the past eight years to determine the top days to list your home for sale.

The top five days to list your home brought in a 10% premium over market value and are all in either May or June!

“Families start their home search when they know their kids will be out of school and when the weather is ideal for home viewing and moving, giving home sellers an upper hand in price negotiations.”

Source: Keeping Matters Current

May 10
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Google Voice Search Is Changing The Way Buyers Search For Homes

By Blogging, Marketing Strategy, Realtor Marketing

In an article on the Active Rain website written by By citing a study by Bright Local

  • 58% of consumers have used voice search to find local business information in the last 12 months.
  • 46% of voice search users look for a local business on a daily basis
  • 27% visit the website of a local business after making a voice search
  • 76% of smart speaker users perform local searches at least weekly—with 53% searching using these devices every day

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May 07
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MailChimp vs Constant Contact: Which one is better?

By Prospecting, Realtor Marketing

Great post on MailMunch comparing these to Contact Management solutions.

MailChimp and Constant Contact are two of the most popular email marketing service providers .

It can be difficult to decide which one to choose if you’re not familiar with them.

That’s why we are comparing both tools in this post and explaining in full detail what they have to offer.

Features and functionality

Both MailChimp and Constant Contact are rich in features and functionality that can help you become an expert at email marketing.

However, there are some differences that are worth discussing in this chapter.

The article goes on to detail the pros and cons:

Features and functionality

Importing contacts

Read more here.

 

May 02
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A Google My Business Guide For Realtors

By Marketing Strategy, Prospecting, Realtor Marketing

Wordtracker published an excellent post about how to use Google My Business to achieve the best results. The Infographic below was designed by Headway Capital.

Google My Business is a powerful tool for business and a way to stand out from the local competition. You can control what appears about your business on the search results, present key information and manage your brand reputation.

With 80% of customers using search engines for local information and 70% of customers visiting a store or making a purchase after a search, it’s a really effective way to get your business visible and translate online searches into actual visits and sales.

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May 01
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Top 10 Free Lead Generation Ideas for Realtors®

By Marketing Strategy, Realtor Marketing

Like all Realtors®, especially newer Realtors® you depend on leads from a number of sources to build your business. After a number years in business Realtors® typically get about 80 to 90% of their business from people they know (repeat), people they meet and people referred to them, but in the beginning you don’t have the sphere of past clients.

Top 10 Free Lead Generation Ideas for Realtors®

  1. Open houses
  2. Events
  3. Networking
  4. Lunches
  5. Coffee
  6. People you know
  7. Social media
  8. Direct Mail
  9. Door Knocking
  10. Your sphere of influence

Building a real estate business is hard work and you cannot take shortcuts. All of the successful Realtors® have paid their dues and so do you.

 

Apr 30
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Open House Tip # 1 – Sell the House to Buyers

By Open Houses, Prospecting, Realtor Marketing

Home Features Signs

If you are a Realtor reading this it might seem obvious that you should sell the house to the potential buyers, but are you doing it effectively?

Other than the owner you know more about the house than anyone else and you may have put some of the information into a Feature Sheet or an Enhancements and Improvements Sheet, but when the person most interested in buying the home is walking through it are they going to appreciate all of the subtleties of the home?

If you are walking them through the house and remember all of the features you can point them out, but here is a better idea.

Type or write out the features on a small, plain index card or tent card and place or tape the Feature Signs around the house.

For example if there are self-closing drawers in the kitchen you could have a card that reads “I am self-closing – Try Me” taped to the drawer. If a closet door leads to extra large storage space place a sign on the door that reads “More than a closet – 80 square feet of storage“.

Think of all of the buyers that wander through houses appreciating only the tip of the iceberg.

 

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