Category

Website Design

How to Optimize Real Estate Web Pages for SEO and Improve Rankings in Google

By SEO, Website Design

There is a great post on Wordtracker.com about optimizing web pages. This is a recap, but I recommend reading the post.

Make your URLs read well

Your URL should be readable to a human and make sense. It doesn’t need to be perfect English, but at a glance the content that you would expect to see on the page should be clear. A good test is to see if your URL reflects your page title.

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Innovative New Buyer-Centric Website For Ottawahomes.com

By Prospecting, Realtor Marketing, Responsive Websites, Website Design, Wordpress

I have visited thousands of website in the last 18 years and I think is the first buyer-centric website, at least in Canada. Yes, a website designed to attract buyers. If this is the only website targeting buyers there is little or no competition. As Realtors® you know the pros and cons of working with sellers and buyers and there are fewer Realtors® wanting to work with buyers than sellers, but the Walker Ottawa team see things a bit differently. Click here to view the live website.

The concept was to make it as easy as possible for a buyer to drill down to the home, condo or townhouse of their dreams.

On the Home Page you have three choices. Are you looking for a house, townhouses or condo? That’s it!

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Responsive Websites for Realtors – Does Your Website Need Updating?

By Mobile Websites, Responsive Websites, Website Design, Wordpress

On April 21, 2015 Google went public with a change to their algorithm that sent website users into a panic. As of this date, it was reported mobile-friendly websites would rank better than non-mobile optimized websites.

According to MOZ a leading source of Google algorithm information “In a rare move, Google pre-announced an algorithm update, telling us that mobile rankings would differ for mobile-friendly sites starting on April 21st. ”

Mobile-first indexing means Google predominantly uses the mobile version of the content for indexing and ranking. Since the majority of users now access Google Search with a mobile device, Googlebot primarily crawls and indexes pages with the smartphone agent going forward. If your website is one of the original looks or the “Kuni 920 widescreen” template (see below for examples) your search rankings are being negatively affected. The solution is to update to a mobile-ready responsive template.

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80% of Consumers Love Chatbots According to Recent Study

By Prospecting, Website Design

An article written by Matt Southern for Search Engine Journal states that according to a new study, 80% of consumers are having positive chatbot experiences. Read the whole article here.

Location marketing platform Uberall surveyed more than 1,000 adults throughout the US to find out how they feel about interactions with chatbots.

Some key findings include:

  • 40% are interested in chatbot experiences from brands
  • 36% of consumers think chatbot accuracy needs to improve
  • 38% of consumers think brands should use chatbots for deals, coupons, and promotions
  • Curiously, nearly 60% of those surveyed still lack strong enthusiasm for the technology despite their positive experiences.

36% of consumers think chatbot accuracy needs to improve

When asked what elements of chatbots needed improvement, 43% of respondents said chatbots need to work on their accuracy in understanding what customers are asking or looking for.

Other responses include:

  • 27% want chatbots to a get human customer rep involved where needed
  • 19% want chatbots to hold a more ‘human’-sounding, natural conversation
  • 10% simply want to see more chatbots, saying there are not many opportunities at the moment

For even more data about what consumers think of chatbots, read the full study here.

Top 10 Google Quality Guidelines To Help Google Find, Index and Rank Your Site

By SEO, Website Design

I found an interesting article in Google Webmaster Guidelines that I want to share with you. You can read the article by clicking here.

From the article “These quality guidelines cover the most common forms of deceptive or manipulative behavior, but Google may respond negatively to other misleading practices not listed here. It’s not safe to assume that just because a specific deceptive technique isn’t included on this page, Google approves of it. Webmasters who spend their energies upholding the spirit of the basic principles will provide a much better user experience and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit.”

Basic principles

  • Make pages primarily for users, not for search engines.
  • Don’t deceive your users.
  • Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that competes with you, or to a Google employee. Another useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?”
  • Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.

Top 10 Specific Quality Guidelines

Avoid the following techniques:

  1. Automatically generated content
  2. Participating in link schemes
  3. Creating pages with little or no original content
  4. Cloaking
  5. Sneaky redirects
  6. Hidden text or links
  7. Doorway pages
  8. Scraped content
  9. Participating in affiliate programs without adding sufficient value
  10. Loading pages with irrelevant keywords

And here are three more to add to the list:

  1. Creating pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware
  2. Abusing rich snippets markup
  3. Sending automated queries to Google

 

 

Looking For A New Real Estate or Business Website?

By Responsive Websites, Ubertor, Website Design, Wordpress

Over the past 18 years, Limelight Marketing has designed more than 500 websites using the Ubertor and WordPress CMS platforms. Wanna know more?  info@limelightmarketing.ca

Check out our Portfolio and Design Ideas

WordPress Websites

Ubertor Websites

 

 

Build Your Own Ubertor Website

By Realtor Marketing, Responsive Websites, Website Design

We think Limelight is the first company to provide a tool for a Realtor to design and build their own website.  The flip book below displays all of the options for a great website. We actually have a website called Limelight Website Options that is a live display of all of these features and you can actually choose all of the components from the Build Your Own Ubertor Website web page, submit the form, get a Photoshop version of the site emailed to you by the next day and on approval we can have the first reveal of your website to you within 24 hours. Or call us at 604-618-5512 or 1-800-568-8338 and we will walk you through the process.

Click the Enlarge button  in the bottom menu for optimum viewing.

Please wait while flipbook is loading. For more related info, FAQs and issues please refer to DearFlip WordPress Flipbook Plugin Help documentation.

Custom Design Your Ubertor Website and Save!!!

By Realtor Marketing, Ubertor, Website Design

You can spend hours looking through our websites on Pinterest trying to identify the options you want on your website or you can visit our Limelight Website Options website to review almost every bell and whistle we offer and place your order for a custom design using our Build Your Own Ubertor Website page.

How does it work?

Limelight Starter websites include the standard following features:

  1. A top masthead or header area
  2. Scenic or real estate related banners
  3. Featured Listings
  4. Call to Action buttons linked to the appropriate pages
  5. Testimonial slider
  6. A widget of your choice
  7. Footer

Click here to learn more about our Starter websites. We have 4 examples on this page, but they are more guidelines than fixed templates.

The Process

  1. Select one of our professionally designed headers (The order form can be viewed by clicking here.)
  2. Choose from our rotating banner options
  3. Pick a call to action style to drive prospective customers to become leads
  4. Pick a featured listing style to showcase your listings!
  5. Pick a testimonial style to showcase what your clients are saying
  6. Choose a footer style that will be seen on every page
  7. Select one widget to enhance your websites’ effectiveness
  8. Enter you contact info and submit your selections and leave the work to Limelight.

You can also use our Limelight Website Features site for larger versions of the widgets and features to help in making your choices. Click here to visit the website.

The order form can be viewed by clicking here.

How do you save?

The first 5 orders receive a 15% discount off the $1299.00 price for a savings of $190.85. You pay only $1,104.15.