I found an interesting article in Google Webmaster Guidelines that I want to share with you. You can read the article by clicking here.
From the article “These quality guidelines cover the most common forms of deceptive or manipulative behavior, but Google may respond negatively to other misleading practices not listed here. It’s not safe to assume that just because a specific deceptive technique isn’t included on this page, Google approves of it. Webmasters who spend their energies upholding the spirit of the basic principles will provide a much better user experience and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit.”
Make pages primarily for users, not for search engines.
Don’t deceive your users.
Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that competes with you, or to a Google employee. Another useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?”
Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.
We think Limelight is the first company to provide a tool for a Realtor to design and build their own website. The flip book below displays all of the options for a great website. We actually have a website called Limelight Website Options that is a live display of all of these features and you can actually choose all of the components from the Build Your Own Ubertor Website web page, submit the form, get a Photoshop version of the site emailed to you by the next day and on approval we can have the first reveal of your website to you within 24 hours. Or call us at 604-618-5512 or 1-800-568-8338 and we will walk you through the process.
Click the Enlarge button in the bottom menu for optimum viewing.
When you have a unique property to sell consider a Limelight Single Property Listing website. This one is for Campbell River Realtor Chris Quinn featuring a spectacular waterfront property at 6030 Mine Road in Port McNeill, BC on Vancouver Island. We used a WordPress theme. Learn more about our single listing websites by clicking here.
Did you know that there is no certification or professional association overseeing WordPress website developers? Your only defense against a future issue is to choose a company that has experience, a track record, client testimonials and fair policies that will ensure you are not left “holding the bag”.
The barrier to entry is so low that Limelight has put together this Client WordPress Manifesto that lays out clearly what we will deliver. In particular we would like to reassure Realtors® that Limelight Marketing is the right choice. Download a pdf version by clicking here.
#1 – We Build Real Estate Websites For Realtors®…Almost exclusively
Over the past 15 years we have designed more than 500 websites using the Ubertor and WordPress CMS platforms. We know your business inside and out and we know what your buyers and sellers are looking for when they visit your website. Our designs continually evolve as clients expect new user experiences.
#2 – We Build On The WordPress Platform…The Most Flexible Platform
We actually give our clients the option of using the WordPress or Ubertor Content Management Systems based on your budget and specific needs, but our most amazing real estate websites are built on WordPress. Check out three templates we have designed that we can customize for you at a reasonable cost.
#3 – We Build Real Estate Websites That Are Modern…Because That Is What Separates Your Website From the Others
Just like car models and fashion designs are always changing, website designs change all the time too. Some of this is driven by the upsurge in the use of mobile devices and iPads, sometimes it is a new technique introduced like Parallax or the increase in the use of video. We keep on top of what is “in” and add new techniques as we learn about them or even innovate them. Check out a slide show of some of our recent sites by clicking here or visit our Pinterest page.
#4 – We Add An IDX Feed…So You Can Capture Leads
If you are looking to generate leads from your website you need to provide access to all of the MLS listings in your area. Often we add hundreds of pages for each of the sub-areas and price ranges to improve your search engine results. We use IDX providers like IDXBroker, iHomeFinder, MRP and Clicksold, but can work with any other you choose.
#5 – We Include A Blog…So You Can Get Ranked In Google
This may seem obvious as WordPress sites are technically blog sites, but we make sure there is an actual blog page so you can add content and improve your search engine results. We teach you how to blog effectively or we will blog for you.
#6 -We Develop Mobile Friendly Websites…So People Will Love Your Website on Their iPhone
We have watched the use of mobile devices rise dramatically over the past few years with younger Realtors often getting up to 70% of their visits from mobile devices. We have observed that iPhones and handhelds are often use to find your phone number or email address and iPad users seem to be looking at your listings or looking for a home.
#7 – We Provide Training…So You Don’t Get Lost
To be honest, WordPress sites are marketed as user-friendly and easy to use, but the reality is you want to sell real estate and find homes for buyers and adding “website expert” to your repertoire is a stretch when you are busy. Realistically you will always need help from Limelight or another WordPress Developer as there are going to be some things that are above your pay grade, but we will make sure you know how to edit pages, add pages, add listings and blog posts and if you want to learn more we are only a phone call away.
#8 – We Allow You To Add Or Change Elements…Without Nickel And Diming You
One thing we have learned in 15 years of website designing for Realtors® is our clients often don’t know what they want, but they can definitely tell us what they don’t want after they see it. We price our sites to allow you the flexibility to make changes, move things around and add elements that you might not have thought of originally.
#9 – Our Websites Are Affordable…Because No One Needs A $10,000 Website
Our websites start with a WordPress theme that we purchase for $39.00 to $79.00 and then the fun begins. We choose the theme that is best for the type of website you want to end up with. These themes come out of the box with more bells and whistles and page layout options than you can shake a stick at so it is our responsibility to pare down the options to create the end result. Along the way we do a lot of custom programming to ensure your website is unique. As an option to keep the cost down we have designed three unique templates that are modern, well designed and optimized for search engines. Look like a million bucks for only $1,999.00 and we will customize the site to be unique to you. This package includes a mini-branding package and is the perfect combination to jump start a career or add new life to an established one.
#10 – If You Leave, You Keep Your Content…So You Aren’t Our Hostage
Everything we add to your website is owned by you. If you choose to work with a different company or want to take over control of the content we will work with you to ensure a seamless transition. We will never hold back any assets including content, custom code and photos.
We had no idea this new feature had been added to Google search until a client called and said he had 7 phone calls in one day about cottages for sale on a specific lake. At the top of the page was a box with an excerpt from the page on his website, a photo excerpted from the page and a link to the page. Right below that is a link to the page again. Try your own search for lake vernon cottages for sale and see for yourself.
We did a little investigation and learned what Google has to say when a user asks a question in Google Search:
“we might show a summary of the answer in a special featured snippet block at the top of the search results page. This featured snippet block includes a summary of the answer, extracted from a webpage, plus a link to the page, the page title and URL.”
“The summary is a snippet extracted programmatically from a webpage. What’s different with a featured snippet is that it is enhanced to draw user attention on the results page. When we recognize that a query asks a question, we programmatically detect pages that answer the user’s question, and display a snippet as a featured snippet in the search results.”
How can I mark my page as a featured snippet?
You can’t. Google programmatically determines that a page contains a likely answer to the user’s question, and displays the result as a featured snippet. The only way to achieve this incredible advantage is to continue to add relevant keyword content in context so your page is the authoritative result for the search terms.
One thing I find interesting is that the page that is featured in the snippet does not have a lot of content which adds to the mystery of Google. Check it out.
We designed and developed this WordPress website for Arkay Contracting a construction service provider with over 120 full-time workers experienced at different levels of the construction process. The site is designed to attract both new employees and new employers too.