Category

Website Design

Unique Menu Design For WordPress Websites

By Website Design

If you have a lot of pages with long drop-down menus, there is a better way to display them. Bonnie Looby’s website has 64 lake pages, 18 Community pages and 23 price range pages. With our new menu design, all 105 pages are on one easy to read menu. This menu is accessed by Clicking on Search The MLS.

 

 

How to Optimize Real Estate Web Pages for SEO and Improve Rankings in Google

By SEO, Website Design

There is a great post on Wordtracker.com about optimizing web pages. This is a recap, but I recommend reading the post.

Make your URLs read well

Your URL should be readable to a human and make sense. It doesn’t need to be perfect English, but at a glance the content that you would expect to see on the page should be clear. A good test is to see if your URL reflects your page title.

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Innovative New Buyer-Centric Website For Ottawahomes.com

By Prospecting, Realtor Marketing, Responsive Websites, Website Design, Wordpress

I have visited thousands of website in the last 18 years and I think is the first buyer-centric website, at least in Canada. Yes, a website designed to attract buyers. If this is the only website targeting buyers there is little or no competition. As Realtors® you know the pros and cons of working with sellers and buyers and there are fewer Realtors® wanting to work with buyers than sellers, but the Walker Ottawa team see things a bit differently. Click here to view the live website.

The concept was to make it as easy as possible for a buyer to drill down to the home, condo or townhouse of their dreams.

On the Home Page you have three choices. Are you looking for a house, townhouses or condo? That’s it!

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Responsive Websites for Realtors – Does Your Website Need Updating?

By Mobile Websites, Responsive Websites, Website Design, Wordpress

On April 21, 2015 Google went public with a change to their algorithm that sent website users into a panic. As of this date, it was reported mobile-friendly websites would rank better than non-mobile optimized websites.

According to MOZ a leading source of Google algorithm information “In a rare move, Google pre-announced an algorithm update, telling us that mobile rankings would differ for mobile-friendly sites starting on April 21st. ”

Mobile-first indexing means Google predominantly uses the mobile version of the content for indexing and ranking. Since the majority of users now access Google Search with a mobile device, Googlebot primarily crawls and indexes pages with the smartphone agent going forward. If your website is one of the original looks or the “Kuni 920 widescreen” template (see below for examples) your search rankings are being negatively affected. The solution is to update to a mobile-ready responsive template.

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80% of Consumers Love Chatbots According to Recent Study

By Prospecting, Website Design

An article written by Matt Southern for Search Engine Journal states that according to a new study, 80% of consumers are having positive chatbot experiences. Read the whole article here.

Location marketing platform Uberall surveyed more than 1,000 adults throughout the US to find out how they feel about interactions with chatbots.

Some key findings include:

  • 40% are interested in chatbot experiences from brands
  • 36% of consumers think chatbot accuracy needs to improve
  • 38% of consumers think brands should use chatbots for deals, coupons, and promotions
  • Curiously, nearly 60% of those surveyed still lack strong enthusiasm for the technology despite their positive experiences.

36% of consumers think chatbot accuracy needs to improve

When asked what elements of chatbots needed improvement, 43% of respondents said chatbots need to work on their accuracy in understanding what customers are asking or looking for.

Other responses include:

  • 27% want chatbots to a get human customer rep involved where needed
  • 19% want chatbots to hold a more ‘human’-sounding, natural conversation
  • 10% simply want to see more chatbots, saying there are not many opportunities at the moment

For even more data about what consumers think of chatbots, read the full study here.

Top 10 Google Quality Guidelines To Help Google Find, Index and Rank Your Site

By SEO, Website Design

I found an interesting article in Google Webmaster Guidelines that I want to share with you. You can read the article by clicking here.

From the article “These quality guidelines cover the most common forms of deceptive or manipulative behavior, but Google may respond negatively to other misleading practices not listed here. It’s not safe to assume that just because a specific deceptive technique isn’t included on this page, Google approves of it. Webmasters who spend their energies upholding the spirit of the basic principles will provide a much better user experience and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit.”

Basic principles

  • Make pages primarily for users, not for search engines.
  • Don’t deceive your users.
  • Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that competes with you, or to a Google employee. Another useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?”
  • Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.

Top 10 Specific Quality Guidelines

Avoid the following techniques:

  1. Automatically generated content
  2. Participating in link schemes
  3. Creating pages with little or no original content
  4. Cloaking
  5. Sneaky redirects
  6. Hidden text or links
  7. Doorway pages
  8. Scraped content
  9. Participating in affiliate programs without adding sufficient value
  10. Loading pages with irrelevant keywords

And here are three more to add to the list:

  1. Creating pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware
  2. Abusing rich snippets markup
  3. Sending automated queries to Google

 

 

Looking For A New Real Estate or Business Website?

By Responsive Websites, Ubertor, Website Design, Wordpress

Over the past 18 years, Limelight Marketing has designed more than 500 websites using the Ubertor and WordPress CMS platforms. Wanna know more?  info@limelightmarketing.ca

Check out our Portfolio and Design Ideas

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