This website has a page for every city, town, village and county in Alberta. A total of 798 pages. We used the WordPress CMS and we have integrated the MyRealPage IDX feed. As Alberta has gone to one real estate board this site is the first to capitalize on the change.
It is a simple concept where the visitor chooses if they want to look at all MLS listings in Southern, Central or Northern Alberta.
If you have a lot of pages with long drop-down menus, there is a better way to display them. Bonnie Looby’s website has 64 lake pages, 18 Community pages and 23 price range pages. With our new menu design, all 105 pages are on one easy to read menu. This menu is accessed by Clicking on Search The MLS.
Make your URLs read well
Your URL should be readable to a human and make sense. It doesn’t need to be perfect English, but at a glance the content that you would expect to see on the page should be clear. A good test is to see if your URL reflects your page title.
I have visited thousands of website in the last 18 years and I think is the first buyer-centric website, at least in Canada. Yes, a website designed to attract buyers. If this is the only website targeting buyers there is little or no competition. As Realtors® you know the pros and cons of working with sellers and buyers and there are fewer Realtors® wanting to work with buyers than sellers, but the Walker Ottawa team see things a bit differently. Click here to view the live website.
The concept was to make it as easy as possible for a buyer to drill down to the home, condo or townhouse of their dreams.
On the Home Page you have three choices. Are you looking for a house, townhouses or condo? That’s it!
On April 21, 2015 Google went public with a change to their algorithm that sent website users into a panic. As of this date, it was reported mobile-friendly websites would rank better than non-mobile optimized websites.
According to MOZ a leading source of Google algorithm information “In a rare move, Google pre-announced an algorithm update, telling us that mobile rankings would differ for mobile-friendly sites starting on April 21st. ”
Mobile-first indexing means Google predominantly uses the mobile version of the content for indexing and ranking. Since the majority of users now access Google Search with a mobile device, Googlebot primarily crawls and indexes pages with the smartphone agent going forward. If your website is one of the original looks or the “Kuni 920 widescreen” template (see below for examples) your search rankings are being negatively affected. The solution is to update to a mobile-ready responsive template.
According to searches conducted by Buyers on www.realtor.ca the top 10 search terms used were:
- In Law Suite
- Walkout Basement
- Bord de l’eau (Waterside)
We recently completed two real estate Landing Pages for the Fincham Team of Magnetawan, ON. One is strictly for new listings in Muskoka and the other is for new listings in the Parry Sound area. These sites will be supported by blogging, Adwords and Social Media advertising.
Location marketing platform Uberall surveyed more than 1,000 adults throughout the US to find out how they feel about interactions with chatbots.
Some key findings include:
- 40% are interested in chatbot experiences from brands
- 36% of consumers think chatbot accuracy needs to improve
- 38% of consumers think brands should use chatbots for deals, coupons, and promotions
- Curiously, nearly 60% of those surveyed still lack strong enthusiasm for the technology despite their positive experiences.
36% of consumers think chatbot accuracy needs to improve
When asked what elements of chatbots needed improvement, 43% of respondents said chatbots need to work on their accuracy in understanding what customers are asking or looking for.
Other responses include:
- 27% want chatbots to a get human customer rep involved where needed
- 19% want chatbots to hold a more ‘human’-sounding, natural conversation
- 10% simply want to see more chatbots, saying there are not many opportunities at the moment
For even more data about what consumers think of chatbots, read the full study here.