I have visited thousands of website in the last 18 years and I think is the first buyer-centric website, at least in Canada. Yes, a website designed to attract buyers. If this is the only website targeting buyers there is little or no competition. As Realtors® you know the pros and cons of working with sellers and buyers and there are fewer Realtors® wanting to work with buyers than sellers, but the Walker Ottawa team see things a bit differently. Click here to view the live website.
The concept was to make it as easy as possible for a buyer to drill down to the home, condo or townhouse of their dreams.
On the Home Page you have three choices. Are you looking for a house, townhouses or condo? That’s it!
On April 21, 2015 Google went public with a change to their algorithm that sent website users into a panic. As of this date, it was reported mobile-friendly websites would rank better than non-mobile optimized websites.
According to MOZ a leading source of Google algorithm information “In a rare move, Google pre-announced an algorithm update, telling us that mobile rankings would differ for mobile-friendly sites starting on April 21st. ”
Mobile-first indexing means Google predominantly uses the mobile version of the content for indexing and ranking. Since the majority of users now access Google Search with a mobile device, Googlebot primarily crawls and indexes pages with the smartphone agent going forward. If your website is one of the original looks or the “Kuni 920 widescreen” template (see below for examples) your search rankings are being negatively affected. The solution is to update to a mobile-ready responsive template.
We think Limelight is the first company to provide a tool for a Realtor to design and build their own website. The flip book below displays all of the options for a great website. We actually have a website called Limelight Website Options that is a live display of all of these features and you can actually choose all of the components from the Build Your Own Ubertor Website web page, submit the form, get a Photoshop version of the site emailed to you by the next day and on approval we can have the first reveal of your website to you within 24 hours. Or call us at 604-618-5512 or 1-800-568-8338 and we will walk you through the process.
Click the Enlarge button in the bottom menu for optimum viewing.
Now that we have more than 50 clients using WordPress websites it is time to offer a formal monthly support service. We have been providing many of the following services at no charge, but the amount of time to monitor all of the sites is starting to cut into our regular business so we are introducing a WordPress support service for our clients that will formalize the services and provide better access to Limelight.
Our new WordPress Site Maintenance Service includes the following services:
When you have a unique property to sell consider a Limelight Single Property Listing website. This one is for Campbell River Realtor Chris Quinn featuring a spectacular waterfront property at 6030 Mine Road in Port McNeill, BC on Vancouver Island. We used a WordPress theme. Learn more about our single listing websites by clicking here.
Did you know that there is no certification or professional association overseeing WordPress website developers? Your only defense against a future issue is to choose a company that has experience, a track record, client testimonials and fair policies that will ensure you are not left “holding the bag”.
The barrier to entry is so low that Limelight has put together this Client WordPress Manifesto that lays out clearly what we will deliver. In particular we would like to reassure Realtors® that Limelight Marketing is the right choice. Download a pdf version by clicking here.
#1 – We Build Real Estate Websites For Realtors®…Almost exclusively
Over the past 15 years we have designed more than 500 websites using the Ubertor and WordPress CMS platforms. We know your business inside and out and we know what your buyers and sellers are looking for when they visit your website. Our designs continually evolve as clients expect new user experiences.
#2 – We Build On The WordPress Platform…The Most Flexible Platform
We actually give our clients the option of using the WordPress or Ubertor Content Management Systems based on your budget and specific needs, but our most amazing real estate websites are built on WordPress. Check out three templates we have designed that we can customize for you at a reasonable cost.
#3 – We Build Real Estate Websites That Are Modern…Because That Is What Separates Your Website From the Others
Just like car models and fashion designs are always changing, website designs change all the time too. Some of this is driven by the upsurge in the use of mobile devices and iPads, sometimes it is a new technique introduced like Parallax or the increase in the use of video. We keep on top of what is “in” and add new techniques as we learn about them or even innovate them. Check out a slide show of some of our recent sites by clicking here or visit our Pinterest page.
#4 – We Add An IDX Feed…So You Can Capture Leads
If you are looking to generate leads from your website you need to provide access to all of the MLS listings in your area. Often we add hundreds of pages for each of the sub-areas and price ranges to improve your search engine results. We use IDX providers like IDXBroker, iHomeFinder, MRP and Clicksold, but can work with any other you choose.
#5 – We Include A Blog…So You Can Get Ranked In Google
This may seem obvious as WordPress sites are technically blog sites, but we make sure there is an actual blog page so you can add content and improve your search engine results. We teach you how to blog effectively or we will blog for you.
#6 -We Develop Mobile Friendly Websites…So People Will Love Your Website on Their iPhone
We have watched the use of mobile devices rise dramatically over the past few years with younger Realtors often getting up to 70% of their visits from mobile devices. We have observed that iPhones and handhelds are often use to find your phone number or email address and iPad users seem to be looking at your listings or looking for a home.
#7 – We Provide Training…So You Don’t Get Lost
To be honest, WordPress sites are marketed as user-friendly and easy to use, but the reality is you want to sell real estate and find homes for buyers and adding “website expert” to your repertoire is a stretch when you are busy. Realistically you will always need help from Limelight or another WordPress Developer as there are going to be some things that are above your pay grade, but we will make sure you know how to edit pages, add pages, add listings and blog posts and if you want to learn more we are only a phone call away.
#8 – We Allow You To Add Or Change Elements…Without Nickel And Diming You
One thing we have learned in 15 years of website designing for Realtors® is our clients often don’t know what they want, but they can definitely tell us what they don’t want after they see it. We price our sites to allow you the flexibility to make changes, move things around and add elements that you might not have thought of originally.
#9 – Our Websites Are Affordable…Because No One Needs A $10,000 Website
Our websites start with a WordPress theme that we purchase for $39.00 to $79.00 and then the fun begins. We choose the theme that is best for the type of website you want to end up with. These themes come out of the box with more bells and whistles and page layout options than you can shake a stick at so it is our responsibility to pare down the options to create the end result. Along the way we do a lot of custom programming to ensure your website is unique. As an option to keep the cost down we have designed three unique templates that are modern, well designed and optimized for search engines. Look like a million bucks for only $1,999.00 and we will customize the site to be unique to you. This package includes a mini-branding package and is the perfect combination to jump start a career or add new life to an established one.
#10 – If You Leave, You Keep Your Content…So You Aren’t Our Hostage
Everything we add to your website is owned by you. If you choose to work with a different company or want to take over control of the content we will work with you to ensure a seamless transition. We will never hold back any assets including content, custom code and photos.
We designed and developed this WordPress website for Arkay Contracting a construction service provider with over 120 full-time workers experienced at different levels of the construction process. The site is designed to attract both new employees and new employers too.
Check out the before and after for West Vancouver Realtor Franco Diligenti‘s website. The website is now Responsive and renders perfectly on iPhones, iPads and all other handheld devices. It is also truly mobile so it will rank higher in searches done on a mobile phone. We also added the page below to highlight Franco’s sales in the Sahalee area.