Limelight Marketing writes weekly guest blog posts about Realtor Marketing for the Real Estate Weekly website; one of the leading real estate websites in Vancouver. This weeks post was titled Social Media for Realtors: How to Use the Key Platforms. Following is a brief summary. You can read the whole article by visiting the REW website by clicking here.
Where do you start?
Facebook is good for interacting with people on a more personal level, so it is useful for real estate. You can use your personal page, but a separate business page is recommended to keep your personal life separate.
Compared with the lifespan of a Facebook post, where 75% of engagement occurs within the first five hours, a tweet has a life span of about 18 minutes.
Posting a video of a listing on YouTube works the best for exposure.
This is purely visual – showcase your listings by adding key photos to Instagram.
People will see your pictures, re-post them and provide free traffic to your website.
Building a network of potential buyers and sellers is difficult on LinkedIn, but within the real estate industry, LinkedIn can serve as a means to participate in community discussions with fellow professionals and those interested in real estate.
Google+ is the second largest social media network behind Facebook.
You can read the whole article by visiting the REW website by clicking here.