I recently read a great post about local SEO strategy from MOZ Pro. You can click here to read the whole post.
According to MOZ. local SEO is “Local SEO is the practice of optimizing a business’s web presence for increased visibility in local and localized organic search engine results. Proximity, prominence, and relevance are the three pillars of local search. Local SEO employs a wide array of technical and creative efforts to convince search engines that a business should be prominent in their results as a relevant answer to online searchers in close proximity to each business location.” Also imporant to note “a Google representative stated in 2018 that 46% of Google’s searches have a local intent.” We can only assume that it is much higher now.