NEW Virtual Assistant Service For Ubertor Website Users

By | Marketing Strategy, Realtor Marketing, Ubertor

Life as a Realtor® means unpredictable demands on your time and a few things can suffer; listings are late getting on your website, they are not optimized, your open house feature sheet is the MLS sheet and your website is out of date and barely ranking in searches.

Over the last 16 years of working with Realtors® we have helped hundreds of clients by providing the following ad hoc services:

  1. Updating their websites with new content and  photos
  2. Creating eye-catching colour feature sheets for open houses
  3. Creating effective Just Listed and Just Sold postcards
  4. Blogging to improve search rankings
  5. Adding listings that are optimized and have a chance of appearing on page 1 of a search for the address

We know these services are so important to your business that we have bundled everything you need into a monthly package that will free you up to do the important things for your clients. None of these plans are cast in stone so we can custom tailor the services to meet your needs.

Some of the services included are:

  • Updating content on your website as required
  • Listing optimization
  • Branded Open House Feature Sheet
  • Real estate blog posts
  • Stylized listing photo for Facebook and Twitter
  • Search result monitoring

Check out a comparison of the three plans we offer by clicking here.

Check out the Basic Plan by clicking here.

Check out the Regular Plan by clicking here.

Check out the Deluxe Plan by clicking here.

To order click here.

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Realtor Seller’s Guide – Colour

By | Collateral, Marketing Strategy, Promotional Item, Prospecting, Realtor Marketing

We introduced the black and white version of the Seller’s Guide a few weeks ago and due to popular demand have a colour version available now.

Are you looking for a marketing tool to attract sellers and get more listings? We have created a seller’s guide template that covers many of the important questions, but we can add your branding and customize it to meet your needs. The photos can be changed to reflect your market and style of homes or condos you specialize in. While we like the white background, but we can change it to any colour you desire. We supply it in a pdf you can email, a printable pdf you can provide a printer and individual pages that you can print yourself.

Further customization is available on an hourly fee. Click here for pricing and order form.

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Realtor Buyer’s Guide – Colour

By | Realtor Marketing

We introduced the black and white version a few weeks ago and have now added a colour option.

Are you looking for a marketing tool to attract buyers? We have created a ready to go buyer’s guide that covers many of the important questions, but we can add your branding and customize it to meet your needs. While we like the black and white look, we can change it to any colour you desire. We supply it in a pdf you can email, a printable pdf you can provide a printer and individual pages that you can print yourself.

Further customization is available for an hourly fee. Click here for pricing and order form.

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How Can a Realtor® Create or Identify Their Brand?

By | Branding, Realtor Marketing

How Can a Realtor® Create or Identify Their Brand?

There are five things you need to identify to form your brand.

1. Identify What You Value – Your personal brand is ultimately a reflection of everything you value. So take time to really think about the things you value in your life. List them. Make sure the values you identify are truly your own because you must believe in and live by them every day. These values will become the foundation for your brand, as well as your personal mission statement.

2. Identify What Makes You Unique – With your values as your foundation, the next step is to determine your specific uniqueness. Everyone is unique and special in some way. How are you different as an individual? How are you unique? And how are your products and services different? Incorporate this uniqueness into your brand.

3. Identify How You Want To Be Perceived – Branding is about other people’s perceptions of you. You have the power to control most of these perceptions with your actions and presentation.

4. Identify Your Specialty – Are you the neighbourhood expert? Are you an experienced real estate investor? If you want to be branded as the best value-added salesperson, then you have to bring extra value to every client or prospect meeting.

5. Identify Your Target Market – The goal of branding is to build customer loyalty. As you’re creating your brand, you need to determine your target market and speak directly to them. You want people to think that your brand will make a difference in their lives, so it must be meaningful to the end user.

Now Write Down Your Brand

Once you have identified the things that make you unique, you can weave them into a brand identity that will make you stand out from the crowd. You have to actually write the statement. A brand is a phrase that jumps out at you from the page and grabs your emotions.

By branding yourself, you separate yourself from the crowd and create a greater impact – for you.

You can check out some of our branding work by clicking here or view our portfolio or branding portfolio.

Call us at 800-568-8338 or 604-770-1467 for more information.

Are Realtors Still Using Fridge Magnets?

By | Collateral, Design, Marketing Strategy, Prospecting

Over the years the interest in fridge magnets has waned due to the rise in popularity of stainless steel fridges, but I have always thought they were once one of the best tools for “top of the mind awareness”. A client asked us to design one so I did a little research into the sticktoitnessof stainless steel and learned the following:

Some stainless steel fridges will, in fact, work for fridge magnets — especially if the magnet is fairly strong. The most magnet-friendly appliances have a thin sheet of stainless steel as a decorative face over a metal core that’s more ferromagnetic — meaning a metal that magnets will stick to.  Many “stainless steel” refrigerators are made differently on the front than they are on the sides. If your fridge magnets won’t stick to the door, try the side of it — if your kitchen arrangement allows easy access to it, of course. And to get really technical there are several different types of stainless steels. The two main types are austenitic and ferritic, each of which exhibits a different atomic arrangement. Due to this difference, ferritic stainless steels are generally magnetic while austenitic stainless steels usually are not.

Where can you get them printed? Vistaprint.ca advertisies 100  for $92.61 (5.5″ x 4″). MagnetsUSA advertises a 4″ x 6″ magnet at qty 100 for $104.00 (USD)

Realtor Buyer’s Guide and E-Book By Limelight Marketing

By | Branding, Collateral, Design, Listing Presentations, Marketing Strategy, Realtor Marketing

Are you looking for a marketing tool to attract buyers? We have created a ready to go buyer’s guide that covers many of the important questions, but we can add your branding and customize it to your needs. While we like the black and white look, we can change it to any colour you desire. We supply it in a pdf you can email, a printable pdf you can provide a printer and indiviual pages that you can print yourself.

Further customization is available on an hourly fee.

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Realtor Seller’s Guide and E-Book By Limelight Marketing

By | Branding, Collateral, Design, Listing Presentations, Marketing Strategy, Promotional Item, Prospecting, Realtor Marketing

Are you looking for a marketing tool to attract sellers and get more listings? We have created a seller’s guide template that covers many of the important questions, but we can add your branding and customize it to your needs. While we like the black and white look, we can change it to any colour you desire. We supply it in a pdf you can email, a printable pdf you can provide a printer and individual pages that you can print yourself.

Further customization is available on an hourly fee.

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Realtor Listing Presentation By Limelight Marketing

By | Branding, Collateral, Design, Listing Presentations, Marketing Strategy, Realtor Marketing

Do you need to add a professional listing presentation to land more listings?  We have created a Listing Presentation template that we can customize for you, add your branding and any additional pages you require. Designed for a 1/2″ ring binder, PUR or coil binding with 8 to 12 tabs and a Table of Contents at the front so you can flip from tab to tab. Cover pages for Actives, Solds, Expireds, contracts and the actual Opinion of Value. You can choose a different binding method, but the tabbed approach let’s you prepare 3 or 4 in advance and have them ready to go.

The final version can only be edited in Adobe InDesign, but you can have us make changes down the road or give the document to the designer of your choice. Some of the variable data pages can be created in Word so you can make your own changes.

Further customization is available on an hourly fee. Click here for pricing and order form.

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You Have An Idea For Signage? We Can Do That!

By | Realtor Marketing

Sometimes our clients know what they want so there’s nothing better than creating a simple drawing for us to get the look you want. And they we take some artistic license.

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