May 03
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Does Your Logo Have A Distinctive Design?

By Branding, Logos, Realtor Marketing

Your Brand Is More Than A Logo

It’s your customer’s first experience, your voice and your badge of honour. It helps customers to remember you and differentiate you from other businesses. Good logos should be clean and unique to potential customers.A company should not only be different, it must be seen as different. Like a musical theme, your brand is the big idea that colours and connects every aspect of communication as well as the cultural identity and appeal of its products, people and services. Given a clear and consistent branding strategy, the value, purpose and energy of a company works in unison for the benefit of all concerned.

 

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Apr 03
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Benefits of HTML Email Signatures Over An Image

By Design, Email Stationery, Realtor Marketing

An average employee or business owner sends around 10,000 emails every year!*

That’s 10,000 opportunities to create an impression. Brand every email with your custom HTML Email Signature.

You may be using just an image as your email signature. It looks great and has lots of useful information. Let’s go over the reasons you need an HTML Email Signature rather than simply an image.

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Jan 15
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How Top Agents Are Using Review Sites To Grow Their Business

By Marketing Strategy, Prospecting, Realtor Marketing

Realtor reviews on social media leave a lot to be desired. Not only is every agent sporting a nearly perfect five stars on Facebook, but for realtors, acquiring leads from their friend list is a near-impossible endeavour. This is why social media marketing is a pay-to-play game, but it doesn’t guarantee any sales.

Realtor review sites are changing the game in terms of how buyers and sellers find their agents, and how agents get leads.

Along with peer recommendations, review sites like Yelp and Rate-My-Agent.com are where most people start their search for realtors in a new area, a new property type, or when first getting into the market. A survey by BrightLocal found, 76% trust online reviews as much as recommendations from family and friends.

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Dec 11
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Improve Your Website Local Ranking on Google With Google My Business

By SEO

There is a great article in Google My Business Help about how to improve your local search results. Read the article here. If you have not already applied and set up Google My Business this should be the next thing you do. Click here to apply. https://www.google.com/business/ With a Google My Business Account, you get more than a business listing. Your free Business Profile lets you easily connect with customers across Google Search and Maps. You can post photos and offers to your profile to show what makes your business unique, and give customers reasons to choose you every time. Your customers are ready to connect – by calling, messaging or leaving reviews. Now, with more ways to transact, you can do more business.

Here is a small business guide to setting up Google My Business.  Click here.  Or read the Headway Capital guide. Click here.

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Jul 14
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The Impact Staging Your Home Has On Your Sale Price

By Open Houses, Realtor Marketing

This was an interesting post by Keeping Current Matters.

  • The National Association of Realtors surveyed their members & released the findings of their Profile of Home Staging.
  • 62% of seller’s agents say that staging a home decreases the amount of time a home spends on the market.
  • 50% of staged homes saw a 1-10% increase in dollar-value offers from buyers.
  • 77% of buyer’s agents said staging made it easier for buyers to visualize the home as their own.
  • The top rooms to stage in order to attract more buyers are the living room, master bedroom, kitchen, and dining room.

 

May 21
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Top Days to List Your Home

By Marketing Strategy, Realtor Marketing

ATTOM Data Solutions analyzed more than 29 million single family home and condo sales over the past eight years to determine the top days to list your home for sale.

The top five days to list your home brought in a 10% premium over market value and are all in either May or June!

“Families start their home search when they know their kids will be out of school and when the weather is ideal for home viewing and moving, giving home sellers an upper hand in price negotiations.”

Source: Keeping Matters Current