Canadian Media Spending in 2013

By May 16, 2014 June 19th, 2014 Uncategorized

2013 Media Spending in Canada: An Infographic

 

Canadian Media Spending

Canadian small to medium businesses (SMB) are slowly changing their media spending according to a report from the Yellow Pages Group. While traditional media such as print directories will be around for a long time, digital platforms are inevitably taking over.

The average investment in online media amongst the SMB owners who advertise stands at 37% of their advertising budget.