Marketing Strategy Checklist

By January 3, 2014 January 5th, 2014 Marketing Strategy

A good marketing strategy provides specific goals and can include:

  • a description of the key target buyer/end user
  • competitive market segments the company will compete in
  • distribution channels
  • the unique positioning of the company and its products versus the competition
  • the reasons why it is unique or compelling to buyers
  • price strategy versus competition
  • marketing spending strategy with advertising and promotion
  • possible research and development
  • market research expenditure strategies

An overall company marketing strategy should also:

  • define the business
  • position the business as a leader, challenger, follower, or niche player in the category
  • define the brand or business personality or image that is desired in the minds of buyers and end users
  • define life cycle influences, if applicable