A recent major study by Buffer, a Social Media Management Company for marketers and agencies sheds some new light on the use of Social Media.
Buffer looked at over 14 million tweets, 2 million Facebook updates, and data from Pinterest, Google Plus, and LinkedIn to “figure out how brands have been sharing to social media over the past 12 months.” They found that Twitter and Facebook are still dominating the social media scene, with almost 80 percent of brands’ online posts appearing on Twitter.
Twitter is particularly conducive to posting multiple times per day, and indeed, Buffer found that brands posted an average of 18 posts per week on Twitter. Meanwhile brands are posting to Facebook at a slower rate, about once per day.
Facebook links generate more engagement than photos, perhaps because, when you post a link on Facebook, the site chooses a large photo and some metadata from the link for the post. This creates a very eye-catching visual for the news feed.
Meanwhile, a study by Shopify found that 87 percent of Pinterest users had purchased a product the found on Pinterest, and the brands on Pinterest that post multiple times per day have experienced steady growth in engagement.
In a nutshell: post more videos, and while focusing on Twitter and Facebook, don’t forget to hit up LinkedIn and Pinterest.
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