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Social Media for Realtors: How to Use the Key Platforms

By July 30, 2014August 6th, 2014Realtor Marketing, SEO, Social Media

Limelight Marketing writes weekly guest blog posts about Realtor Marketing for the Real Estate Weekly website; one of the leading real estate websites in Vancouver. This weeks post was titled Social Media for Realtors: How to Use the Key Platforms. Following is a brief summary. You can read the whole article by visiting the REW website by clicking here.

Where do you start?

Facebook

Facebook is good for interacting with people on a more personal level, so it is useful for real estate. You can use your personal page, but a separate business page is recommended to keep your personal life separate.

Twitter

Compared with the lifespan of a Facebook post, where 75% of engagement occurs within the first five hours, a tweet has a life span of about 18 minutes.

YouTube

Posting a video of a listing on YouTube works the best for exposure.

Instagram

This is purely visual – showcase your listings by adding key photos to Instagram.

Pinterest

People will see your pictures, re-post them and provide free traffic to your website.

LinkedIn

Building a network of potential buyers and sellers is difficult on LinkedIn, but within the real estate industry, LinkedIn can serve as a means to participate in community discussions with fellow professionals and those interested in real estate.

Google+

Google+ is the second largest social media network behind Facebook.

You can read the whole article by visiting the REW website by clicking here.