Category

Collateral

New Realtor® Branding Guidelines Format

By | Branding, Collateral, Design

When we create new branding for clients we always provide a document called Visual Identity Guidelines so our clients and printers know how to implement their new look and they can share their logos and branding with  other service providers. Here is a sample of what we provide. Click here to view.

You can view a Flip Book of our new Branding Guidelines format below:

Click the Enlarge button  in the bottom menu for optimum viewing.

Realtor Branding, Marketing Services and Collateral Marketing Material Booklet

By | Branding, Collateral, Direct Mail, Listing Presentations, Prospecting, Realtor Marketing

We are very proud of our new booklet featuring our services including Realtor Branding, Marketing Services, Collateral Marketing Material, Blogging and Listing Optimization and want to share it with you. The prices are for budget purposes only as we will provide a firm proposal for services once we learn more about your needs. Call us at 604-618-5512 or 1-800-568-8338 for more information. You can see sample of our branding by clicking here.

Click the Enlarge button  in the bottom menu for optimum viewing.

Realtor Seller’s Guide – Colour

By | Collateral, Marketing Strategy, Promotional Item, Prospecting, Realtor Marketing

We introduced the black and white version of the Seller’s Guide a few weeks ago and due to popular demand have a colour version available now.

Are you looking for a marketing tool to attract sellers and get more listings? We have created a seller’s guide template that covers many of the important questions, but we can add your branding and customize it to meet your needs. The photos can be changed to reflect your market and style of homes or condos you specialize in. While we like the white background, but we can change it to any colour you desire. We supply it in a pdf you can email, a printable pdf you can provide a printer and individual pages that you can print yourself.

Further customization is available on an hourly fee. Click here for pricing and order form.

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Are Realtors Still Using Fridge Magnets?

By | Collateral, Design, Marketing Strategy, Prospecting

Over the years the interest in fridge magnets has waned due to the rise in popularity of stainless steel fridges, but I have always thought they were once one of the best tools for “top of the mind awareness”. A client asked us to design one so I did a little research into the sticktoitnessof stainless steel and learned the following:

Some stainless steel fridges will, in fact, work for fridge magnets — especially if the magnet is fairly strong. The most magnet-friendly appliances have a thin sheet of stainless steel as a decorative face over a metal core that’s more ferromagnetic — meaning a metal that magnets will stick to.  Many “stainless steel” refrigerators are made differently on the front than they are on the sides. If your fridge magnets won’t stick to the door, try the side of it — if your kitchen arrangement allows easy access to it, of course. And to get really technical there are several different types of stainless steels. The two main types are austenitic and ferritic, each of which exhibits a different atomic arrangement. Due to this difference, ferritic stainless steels are generally magnetic while austenitic stainless steels usually are not.

Where can you get them printed? Vistaprint.ca advertisies 100  for $92.61 (5.5″ x 4″). MagnetsUSA advertises a 4″ x 6″ magnet at qty 100 for $104.00 (USD)

Realtor Buyer’s Guide and E-Book By Limelight Marketing

By | Branding, Collateral, Design, Listing Presentations, Marketing Strategy, Realtor Marketing

Are you looking for a marketing tool to attract buyers? We have created a ready to go buyer’s guide that covers many of the important questions, but we can add your branding and customize it to your needs. While we like the black and white look, we can change it to any colour you desire. We supply it in a pdf you can email, a printable pdf you can provide a printer and indiviual pages that you can print yourself.

Further customization is available on an hourly fee.

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Realtor Seller’s Guide and E-Book By Limelight Marketing

By | Branding, Collateral, Design, Listing Presentations, Marketing Strategy, Promotional Item, Prospecting, Realtor Marketing

Are you looking for a marketing tool to attract sellers and get more listings? We have created a seller’s guide template that covers many of the important questions, but we can add your branding and customize it to your needs. While we like the black and white look, we can change it to any colour you desire. We supply it in a pdf you can email, a printable pdf you can provide a printer and individual pages that you can print yourself.

Further customization is available on an hourly fee.

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Realtor Listing Presentation By Limelight Marketing

By | Branding, Collateral, Design, Listing Presentations, Marketing Strategy, Realtor Marketing

Do you need to add a professional listing presentation to land more listings?  We have created a Listing Presentation template that we can customize for you, add your branding and any additional pages you require. Designed for a 1/2″ ring binder, PUR or coil binding with 8 to 12 tabs and a Table of Contents at the front so you can flip from tab to tab. Cover pages for Actives, Solds, Expireds, contracts and the actual Opinion of Value. You can choose a different binding method, but the tabbed approach let’s you prepare 3 or 4 in advance and have them ready to go.

The final version can only be edited in Adobe InDesign, but you can have us make changes down the road or give the document to the designer of your choice. Some of the variable data pages can be created in Word so you can make your own changes.

Further customization is available on an hourly fee. Click here for pricing and order form.

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Real Estate Seller’s Guide

By | Collateral, Listing Presentations

Check out this Seller’s Guide for Realtors Sandra Nanavaty and Jag Chohal.

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Open House Marketing

By | Collateral, Marketing Strategy, Realtor Marketing

There are not many businesses or services other than retail where qualified, motivated buyers are walking in to see you and your product. Professional marketing materials help showcase your listing, but they are also useful to demonstrate to prospective sellers that your marketing stands out among all other Realtors they have met at open houses. We can make you and your brand stand out and become the obvious choice for sellers. Check out some of our services by clicking here.

  1. Open House Detail Package (Everything a buyer needs to know)
  2. Personalized Colouring Pages (to keep kids busy and spread your brand)
  3. Neighbourhood Open House Invitation (Pre-public showing for neighbours only)
  4. Listing Brochure Design (Letter size or 11″x17″ 4 page format )
  5. Listing Maps (Re-usable format)
  6. Open House door hangers

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