Category

Listing Presentations

Realtor Branding, Marketing Services and Collateral Marketing Material Booklet

By Branding, Collateral, Direct Mail, Listing Presentations, Prospecting, Realtor Marketing

We are very proud of our new booklet featuring our services including Realtor Branding, Marketing Services, Collateral Marketing Material, Blogging and Listing Optimization and want to share it with you. The prices are for budget purposes only as we will provide a firm proposal for services once we learn more about your needs. Call us at 604-618-5512 or 1-800-568-8338 for more information. You can see sample of our branding by clicking here.

Click the Enlarge button  in the bottom menu for optimum viewing.

Realtor Buyer’s Guide and E-Book By Limelight Marketing

By Branding, Collateral, Design, Listing Presentations, Marketing Strategy, Realtor Marketing

Are you looking for a marketing tool to attract buyers? We have created a ready to go buyer’s guide that covers many of the important questions, but we can add your branding and customize it to your needs. While we like the black and white look, we can change it to any colour you desire. We supply it in a pdf you can email, a printable pdf you can provide a printer and indiviual pages that you can print yourself.

Further customization is available on an hourly fee.

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Realtor Seller’s Guide and E-Book By Limelight Marketing

By Branding, Collateral, Design, Listing Presentations, Marketing Strategy, Promotional Item, Prospecting, Realtor Marketing

Are you looking for a marketing tool to attract sellers and get more listings? We have created a seller’s guide template that covers many of the important questions, but we can add your branding and customize it to your needs. While we like the black and white look, we can change it to any colour you desire. We supply it in a pdf you can email, a printable pdf you can provide a printer and individual pages that you can print yourself.

Further customization is available on an hourly fee.

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Realtor Listing Presentation By Limelight Marketing

By Branding, Collateral, Design, Listing Presentations, Marketing Strategy, Realtor Marketing

Do you need to add a professional listing presentation to land more listings?  We have created a Listing Presentation template that we can customize for you, add your branding and any additional pages you require. Designed for a 1/2″ ring binder, PUR or coil binding with 8 to 12 tabs and a Table of Contents at the front so you can flip from tab to tab. Cover pages for Actives, Solds, Expireds, contracts and the actual Opinion of Value. You can choose a different binding method, but the tabbed approach let’s you prepare 3 or 4 in advance and have them ready to go.

The final version can only be edited in Adobe InDesign, but you can have us make changes down the road or give the document to the designer of your choice. Some of the variable data pages can be created in Word so you can make your own changes.

Further customization is available on an hourly fee. Click here for pricing and order form.

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Real Estate Seller’s Guide

By Collateral, Listing Presentations

Check out this Seller’s Guide for Realtors Sandra Nanavaty and Jag Chohal.

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Single Property Listing Websites

By Listing Presentations, Marketing Strategy, Realtor Marketing, Website Design

Do you have a unique property you want to showcase? Are you in a competitive situation where you need to wow the vendor to get a listing? Do you simply want greater exposure of a listing?

A single property website is the solution for all three. A unique, customized single property listing website using the Ubertor platform dedicated to a single listing address enables you to display a property that is for sale and put it in the spotlight.

Every property has a personality that a single property website can spotlight. With all of the search sites available, homes and properties get grouped with other listings and they get lost in the mix. In today’s media rich world every property for sale deserves its very own website.

Single Property Websites are the best way to showcase a home as you have the undivided attention of the buyer.  Our single property websites feature:

  • Custom Banner
  • Huge high definition photos
  • Photo Slideshow with Captions
  • Pages for videos and or virtual tours
  • Community and area information
  • Floor Plans as pdfs and images
  • Google Maps and Streetview
  • Colour Feature Sheet that visitors can print off
  • Unlimited Property Description Text
  • Apple iPad/iPhone Compatible
  • Fully optimized for search engines
  • Social sharing via Facebook, Twitter and Pinterest
  • Google Analytics to track statistics
  • Open House Announcements
  • Integrated blog

We will customize the graphics, the menu, the pages to showcase your listing.

FAQ’S

Who purchases and owns the domain name?

To save you time we will purchase the domain name which will be the listing address. If you already own the domain we will simply point that domain to the listing website.

How long is the single listing website active for?

The fee includes 6 months of hosting. After 6 months the monthly fee is $25.00. All sites are cancelled when the listing is sold unless you instruct us otherwise. You may want to keep it live and refer prospects to it.

How will prospective buyers find my single listing website?

Ideally we will create the website and launch it before the listing is on the MLS which will greatly improve your search results. Regardless every page will be optimized with key search terms, your site map will be submitted to Google Webmasters and we will blog about the site to improve search engine results. You should also advertise the website on your main website, direct mail and in any newspaper ads.

Will I receive updates on visitors to the website?

We will set up a weekly email from Google Analytics to keep you informed.

What if I have an open house or need to change information?

Simply email us the open house date and time or any new information and we will add it to the website?

What do I need to do to get the single property website under way?

Provide floor plans, photos, property description and video for the listing as they become available. We can glean information off of the MLS to get the website under way. We will probably need a photo of you and any branding you can provide. After that we do the rest.  We will also need a credit card for payment.

Here is the sample website:

SIngle Property Website

Here is a live single property listing website using the Ubertor platform.

whistlerakasha_com Single Listing

View Sample Website

Tips for the Ultimate Listing Presentation

By Listing Presentations, Realtor Marketing

Limelight Marketing writes weekly guest blog posts about Realtor Marketing for the Real Estate Weekly website; one of the leading real estate websites in Vancouver. This weeks post was titled Tips For The Ultimate Listing Presentation. Following is a brief summary (as search engines frown on duplicate content). You can read the whole article by visiting the REW website by clicking here.

The blog post is about the three elements of a listing presentation;

  1. The meet and greet
  2. The actual presentation: the three Ps
  3. The physical material you provide

The Meet and Greet is a far more important stage than you might think. The post summarizes research into how important your non-verbal communication is versus what you say and what you present. We also expand on how to improvey our nonverbal communication style?

According to Cindy Stockhaus, a successful listing agent from Jarvis Realty Group in Indiana, there are four keys to creating a personal connection. The 4 main points are:

  1. Mirror and match
  2. Listen
  3. Build commonality
  4. Be genuine

The article goes on to the elements of the actual listing presentation or “The Three Ps”

  1. Prepare with property knowledge
  2. Prepare with accurate market data
  3. Prepare to impress

What should be in your listing presentation?

The first thing to remember is what the seller is thinking as you are presenting:

  1. How much are you going to sell my house for?
  2. When will you sell it?
  3. When do I get my money?

If you are using a “canned” presentation from your broker, your current listing presentation is 90% about you and 10% about selling the home. Check out a recommended general table of contents in a recent blog post for a seller-centric listing presentation:

How will you know if you are on the right track? Your job is to create an environment of trust, respect, and collaboration where your seller feels supported to make the best decision possible… and that decision is to sign your listing agreement.

You can read the whole article by visiting the REW website by clicking here.

What Should Be in Your Listing Presentation?

By Listing Presentations, Realtor Marketing

What goes into a listing presentation is often a personal preference. However, most Realtors start with a canned listing presentation provided by their company. Look at your listing presentation and count how many pages are about you vs the client and the sale of their home. If more than 25% is about you then read on, everything else is clouding the picture of what they want to see.

Your listing presentation should reflect your experience in selling homes, creating a marketing plan, designing collateral material to sell a home and the ability to negotiate and ensure a seamless sale. A seller is looking for someone who can sell houses.

What should be in your listing presentation?

First thing to remember is what the seller is thinking as you are presenting:

  • How much are you going to sell my house for?
  • When will you sell it?
  • When do I get my money?

Here is the table of contents that I recommend for a seller-centric listing presentation:

  • A nice looking personalized cover with the vendors name and your contact information
  • A one page About Us
  • A one page About Our Company (if it is a brand with impact)
  • Comparative Market Analysis – With your comparison listings behind
  • Tax Records and any past MLS Listings for the property
  • Marketing Plan for their home – Calendar of events related to listing and selling their home
  • Commission chart handout (optional)
  • Listing Contract Paperwork
  • Testimonials
  • Preparation For Showing
  • Home Selling Process
  • Frequently Asked Questions – Pose the questions that you want them to read an acknowledge like What can we do to improve the appearance of our house? What is home staging and how will it help sell our house? Where Do Buyers Come From?

Pages to delete in your current listing presentation:

  • Who We Are
  • Our Mission Statement
  • Our Value Statement
  • Our Vision
  • Our Story
  • Our Team
  • What makes us different
  • Our Services
  • Our Pledge
  • Why You Should List With Us
  • What You Should Expect From Us

If you are interested in an effective listing presentation that sets you apart from other Realtors please call us at 604-618-5512 or toll free 800-568-8338 or contact us by clicking here.