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Mike Blaney

Realtors Add a Marketing Page to Your Website

By Marketing Strategy, Website Design

When a potential seller is evaluating a Realtor they will visit your website and “check you out”. This is the best opportunity to set yourself apart from other Realtors.

As part of the selection process they will read your testimonials so make sure they are easy to find. They will look at how many listings you have and possible your Solds to see if you have any success in their area and price range. But if you really want to set yourself apart you should have a marketing page with images of all of the collateral marketing material you will use to sell their home, samples of videos and even signage. Nothing impresses a vendor more than seeing their home in the spotlight.

Here are 4 examples of marketing pages we have created for clients.

More Effective Direct Mail? Make It Lumpy!

By Marketing Strategy

I am a fan of “lumpy” direct mail as long as it is part of at least a 12 month contact strategy. Lumpy mail is something three dimensional and mailed in an envelope that can be used every 3rd or 4th mailing; not every time. The photo above is an example or lumpy direct mail that I received in the mail the other day. It is from a pen company. They used an over sized envelope, had fake handwriting and it had a pen in it. The “Word of Advice” was intriguing and the order form was personalized and I did not need a credit card. A perfect lumpy direct mail piece.

The whole idea of mailing your sphere of influence is the 4 R’s:

  1. Reactivate dormant clients
  2. Retain clients
  3. Build Referrals
  4. Build repeat business

What kind of lumpy mail?

  • Postcards with restaurant directories (add a plastic fork)
  • Memo pads
  • Personal memo pads (with their name on it)
  • Carry All Tote Clip
  • Keychains
  • Calendars
  • Newsletters (add a plastic monopoly house)
  • Market Updates (add a pen)
  • Magnifier (rectangular credit card size)
  • Area map (free from City Hall or Visitor’s Bureau sometimes)
  • Tickets to an event
  • Keychain token for unlocking grocery carts
  • 9 volt battery for smoke detectors (check with the post office first)

You get the idea. People appreciate the time and effort you put into the mailing and the next time someone mentions real estate or your industry, BAM, your name comes to mind.

Ubertor Mobile Websites

By Mobile Websites

More and more of your clients are using mobile devices to search for you with most real estate websites averaging about 30% of their visits from mobile devices. What are your clients and prospects seeing?

Limelight Marketing is a leader in the development of mobile websites for the Ubertor platform. We have developed more than 100 mobile websites for Ubertor users in the past year.

We offer two packages:

  1. Standard design to match your existing Ubertor website color
  2. Custom design to make your Ubertor mobile website stand out and reflect your branding.

Ubertor Mobile Website Before and After

Ashley Nielsen Old Ubertor Mobile Website

Original Ubertor Mobile Website

Ashley Nielsen New Custom Mobile Website

Custom Ubertor Mobile Website

 

Ubertor Mobile Website Pricing

Standard Mobile Website

$ 99

Per Month
  • Choose from a wide variety of colors
  • Uses a standard template
  • Provide your company logo
  • Provide your photos
Sign up now!

Custom Mobile WebsiteMost Popular

$ 149

Per Month
  • Choose from a wide variety of colors
  • Custom layout
  • Provide your company logo
  • Provide your photos
  • Provide any other branding files
Sign up now!

 

Real Estate Marketing Strategies – A Six Step Process

By Marketing Strategy

Real Estate Marketing Strategies

A Six Step Marketing Process for Realtors

Whether you’re opening a new office, planning to expand, or just looking for a way to improve your current marketing, this systematic approach is a good place to start.

1. Analyze your current situation. What is your current market position? How does that compare to your competitors’ position? What are you doing to set yourself apart?

2. Identify your target market. What characteristics do many of your clients share? For example, what is the income range of the buyer group you usually serve? In what ways, if any, do you want to alter your marketing approach to reach buyers in another price range?

3. Select objectives and strategies. What objectives do you need to meet to fulfill your vision and achieve the market position you want?

4. Determine position strategies. How can you differentiate yourself from your competition in the perception of prospects?

5. Decide how to use the Marketing Mix to gain a USP (Unique Selling Proposition). Which of the 4Ps will you use to achieve your objectives?
The 4Ps are:

  • Product (or Service). Professional photography, a video open house, setting up staging, or a unique property brochure are all great offerings.
  • Place. Do you live in the neighborhood you’re targeting? Have you been a lifelong resident of the area?
  • Price.
  • Promotion. How does your marketing set you apart from competitors? Does your website get 5,000 hits a month? Do you send just listed flyers to residents in the area. Do you have an active Social Media or strong neighbourhood presence? A strong marketing program is key in good promotion.

6. Establish mechanisms for tracking results or the market. How are individual promotions working? Is the overall marketing strategy enabling you to reach your goals?

All Realtors come to us looking for more leads. Never an overnight process, active lead generation requires consistency and a strategy. I recommend my clients to make a Business Plan for the year. This includes Sales Goals, Marketing Strategy, Marketing Budget, Brand Identity and Client Retention.

1. Sales Goals

Having a target number of closes is a great way to stay motivated. Make a reminder in your office to remind you daily and keep you on track.

2. Marketing Strategy

Is your website modern and well structured? Don’t underestimate the power of Google. Although most of your clients come through relationship building, the internet is an unlimited tool for lead generation. Having optimized listings that are on Page 1 will bring more buyers to your site. Build rapport with a website that sets you apart.

Is your listing presentation well designed, and concise? Get your message across clearly with a good representation of your marketing materials.

Direct Mail is still relevant, although I would not recommend it to be your primary investment. The major benefit is Brand Recognition. If you have a small target area, then sending quarterly updates builds trust and will make your name remembered.

Email marketing is invaluable and should be a cornerstone in your strategy. Send new listings and market updates to the leads acquired from your website. Email newsletters will also direct traffic to your website, benefiting your search ranking.

Has your site been optimized for search engines? We often have Realtors come to us after working with another company wondering why they are on page 10 on Google. When you pay for site design, SEO is often not included. Adding custom page titles and descriptions to every page is essential to improving your ranking.

3. Marketing Budget

How much are you willing to budget on marketing every month? Will it be a percentage of every sale?

4. Brand Identity

Keep your brand fresh and consistent across all mediums. Social Media, Email Stationary, Marketing Materials etc.

5. Client Retention

Keep an address and email list of past clients and contact them regularly with a personal letter. Set yourself apart by sending something personal like a small gift card or redeemable voucher at a local cafe.

We have experience in the real estate industry for more than decade. Marketing top tier producing Agents across North America has allowed us to become second to none. We are strategically bold and have a fresh and forward thinking approach. We will help you get the market response you are looking for with a strong Marketing Plan. Marketing is an investment in your business and your success.

Contact Us

WordPress Website for The Acquisition Group

By Website Design, Wordpress

When we were asked to replace the existing website for The Acquisition Group (TAG) our objective was to create a website that would reflect the personality of the company. They have two audiences; people checking them out to apply for positions they post and business looking to hire TAG for their Direct Marketing, Human Resources, Consulting, Market Research and Advertising and Branding Services.

If you are going to sell these services then your website should be state of the art and convey professionalism. We chose to use a WordPress theme and customized it to incorporate Tag’s branding. During the process TAG completely rewrote their content and it was our job to add it to the website and make it easy for visitors to learn more about the company.

If you or your company is looking for your first website or to upgrade your existing website please contact us to learn more about how WordPress could be the perfect solution.

theacquisitiongroup_com New Website

 

New Ubertor Website for Realtor Leo Ronse of Langley, BC

By Ubertor, Website Design

We were originally called in to complete and optimize a WordPress website, but after evaluating the option of a new Ubertor website Leo jumped at the idea.

Leo Ronse is a successful Realtor in Langley and wanted a clean, easy to navigate website that would showcase the most important thing; his listings. We have allowed for up to 28 active listings to be featured on the home page.

The 3 Call to Action buttons are the three things people come to the website to see and we are seeing that 63% of visitors click on the “View My Listings” button.

Check out the huge listing photos by clicking here.

Call us at 800-568-8338 or complete the Contact Form if you would like a quote on a new Ubertor website or an upgrade to your existing website.

Leoronse_com 2

Ubertor Website Makeover for Realtor David Bergman

By Website Design

David Bergman has been a long time client of Ubertor and contacted us about ideas to make his website  reflect the higher-end homes he markets in the Palo Alto, Los Altos and Mountainview areas of California.

First thing we recommended was to forward davidbergman.com to a more descriptive domain name www.yourlosaltoshillshomesandrealestate.com which would help his search engine results.

We also added the Call to Action buttons that would direct visitors to the parts of the website that they are most likely to visit. The number one reason people visit a website is to look at a Realtor’s listings so that was the first Call to Action they see.

We also added sliding banners with captions and links to important pages to make it easier for visitors to navigate through the website.

If you are interested in a new website or would like to update your current Ubertor website please call us at 800-568-8338 or complete the contact form an estimate.

Davidbergman_com

 

Ubertor Website Design for Realtor Jay Magnussen

By SEO, Website Design

We were contacted by Jay Magnussen, better known as “Sold By J” to optimize their existing website that was with another provider. We analyzed the architecture of the website and had to advise that there was no way we could make an impact with that platform. We recommended a new Ubertor website and outlined how we could optimize it to achieve page 1 search results organically. The ubertor platform is a magnet for search engines.

What you can’t see is the more than 300 pages we set up for all houses, condos and townhouses for sale by area in SE Calgary, SW Calgary and Okotoks. This introduces a couple of thousand addresses that are indexable by Google and people searching for a house for sale will likely end up on this website.

We also recommended forwarding www.soldbyj.com to a new domain name of www.calgaryokotokshomesforsale.com to further improve search engine results. The website has 8 Call to Action buttons and makes it easy for visitors to drill down to what they are look for. The website design is responsive and resizes for iPhones and iPads.

Please call us at 800-568-8338 if you are interested in an updated or new Ubertor website.

soldbyj_com

New Ubertor Website Design – Julie Dempsey

By Ubertor, Website Design

Check out this incredible new Ubertor website makeover for Julie Dempsey a Calgary Realtor specializing in downtown Calgary condos. This is our third makeover for Julie in the past few years and this is the best yet. A full screen, responsive design that automatically resizes to iPads and iPhones. It is clean looking, contemporary and all about the brand Julie Dempsey.

juliedempsey_ca_ActiveListings_php

juliedempsey_ca_TheConcord_ubr

Writing a Slogan

By Limelight Team, Marketing Strategy

Writing a Slogan

A slogan is an advertising tag-line or phrase that advertisers create to visually expresses the importance and benefits of their product. A properly written slogan can have a positive effect in building and sustaining name recognition. A good slogan immediately identifies with the company’s product. In an overcrowded market, companies in the same industry need to set themselves apart.

Your brand is more than a logo or one-liner. It’s your customer’s first experience, your voice and your badge of honor. It helps customers to remember you and differentiate you from other businesses. People should be able to identify with the concept or theme so that its memorable.

Good slogans should be unique and comprehensible to potential customers. It has the ability to loan people’s time and attention by putting consumers at the heart of the solution. A catchy slogan is so crucial that companies spend billions on advertisements around the world to develop a marketing campaign to establish brand awareness.

There are a few basic questions you have to ask yourself when developing or critiquing your own slogan;

  • Does it answer the reader’s question about what’s in it for me?
  • Does it answer the reader’s question about how this will help me?
  • Does it solve a problem the reader might have related to your product or service?
  • Is it about the reader or about you?

Step 1 – Know your target audience

Understand various benefits your target audience is looking for and rank them in order of importance to begin developing your tagline. A good slogan must stay consistent with the brand name either obviously stated or strongly implied. It’s better to include the name of your business to it.

Step 2 – Define your target response

Reveal your purpose and benefits of the product by conveying the message in consumer language. Turn bad into good. Suggest the risk of not using the product. Create a positive feeling for the consumers.

  • What outcome do you want to create … what do you want your audience to think or say?
  • Write a list of words or phrases that communicate your idea and that also tie to your logo or a visual you’re using.
  • Look up the words in a dictionary and write down different uses of the word and cross-references to other words.
  • Use that list to generate new ideas.
  • Cut the list to your top few favorites.
  • Then “play” with the words by using tools like rhyming or alliteration.

Step 3 – Simplify… Simplify… Simplify…

Simplicity adds power. People tend to remember the simplest slogans. Some of the best taglines or slogans are still being used today, even though they were launched several years ago. Communicate your message quickly, using active verbs.

Step 4 – Rewrite… Rewrite… Rewrite…

Once you complete your initial drafts, set them aside. Come back later and review them. You’ll probably want to make changes. Keep the process going. When you’ve got it, you’ll know it!

A few quick DOs and DON’Ts to keep in mind when creating a winning tagline:

  • DO collect other company’s taglines and analyze what works and what doesn’t work.
  • DO start by developing a list of what’s unique to what you do and your way of doing it.
  • DON’T use hip or esoteric taglines. You need everyone to understand it, keep it clear and concise
  • DON’T make your tagline too general.
  • DO your own mini-market research. Ask strangers (and acquaintances) if they understand your business after seeing and hearing your tagline.
  • DO use your specific target audience in your tagline, if possible.
  • DO keep it short.
  • DO turn the phrase around. If you can’t say it without skipping a step, then rephrase it.

With that said what are some of the benefits of a good slogan?

  1. It can motivate people to buy.
  2. Describes what is special about you or your business.
  3. Adds punch to your stationery and ads.
  4. Captures people’s attention.
  5. Differentiates you from your competition.
  6. Encapsulates your business philosophy.
  7. Focuses your marketing on target markets.

What are some of the attributes of a good slogan?

  1. It should be short.
  2. It should be memorable.
  3. It should reflect your business philosophy and target markets.
  4. It should appeal to your customer’s emotions.
  5. It should have a “ring” to it.
  6. It should work when written and said out loud.
  7. It should be specific.

Here are a few examples of memorable slogans:

Ford: “Built for the Road Ahead”
IBM: “We Make IT Happen”
L’Oreal: “Because I’m Worth It”
Nike: “Just Do It”
Mazda: “Zoom Zoom”

And remember…

“Good Ideas are a dime a dozen, but implementation is priceless”. 

Slogans for Realtors

Slogans that state the obvious and do not convey attributes people look for in a Realtor
Good slogans that convey benefits, personality and differentiates
the Realtor
A Good Listener
A Name Friends Recommend
A name you can depend on
A Tradition of Sound Advice
A Realtor You Can Trust
Anyone can sell your home. I can sell it for more.
A Traditon of Trust
Buying or selling a home doesn’t have to be hard.
A Trusted Name in Real Estate
Choosing The Right Realtor DOES Make a Difference
A Trusted Name in the Business since 1996
Finding homes for families like yours
Advice you can Trust
Get Listed. Get Sold.
Always putting your best interests first!
Help Families Make The Right Move
An Uncommon Realtor
I Never Forget You Have a Choice
Bringing Home Results
Looking for a knowledeable, approachable, service oriented Real Estate Agent?
Buying or Selling, call today!
Purveyor of fine homes to fine people.
Call me for your real estate needs
Take the worry out of condo buying. Call the specialist.
Committed to Service Excellence
The strength of teamwork…The reputation for results.
Dedicated to exceptional service
Turning Your Dreams Into an Address
Exceeding Your Expectations
Your Real Estate Coach